1. Persuasive writing

2. Structure Intro about what you believe
One supporting reasons per paragraph
What others think
Conclusion

3. The reader Aim is to get reader to agree with you Who is the reader?
Select language that will appeal to them
Choose arguments which are tailored to them
As a person who’s out at school and sports clubs a lot, an older cat will fit into your lifestyle better than a kitten

4. Facts, figures and experts
Use percentages and figures
25% of cat owners feel that
One in three cats
Refer to facts
For example, 300 cats a year are lost
Quote an expert
As Cats Protection concludes

5. Connectives These link your paragraphs First of all, secondly, finally
However, because, so, to conclude

6. Personal pronouns We Us
Our

7. Assume agreement
Of course
Surely
Without doubt
I’m sure you agree

8. Powerful adjectives Dramatic words which describe nouns Terrifying
Electrifying
Unbelievable

9. Emotive language
Words and phrases which make the reader feel an emotion
Miserable
Helpless
Hungry

10. Rhetorical questions Questions which don’t expect an answer
Surely this isn’t the case?
Who would expect that?