1. BIRMINGHAM TRINTY SUMMARY
TRINITY
MAP & INFO LINK
Two of the Birmingham Trinity sites are situated at elevation on both sides of the Park Regis Hotel and the third on the approach to the Hagley Road 5 ways roundabout.
The height and positioning of all three sites maximize their exposure to the intersection of 5 major roads, carrying millions of shoppers, commuters and entertainment seekers into the city every day.
The Birmingham Trinity features 3 faces on a key gateway into and out of Birmingham city centre
BIRMINGHAM TRINTY SUMMARY
IMPACTS*
4,949,482
FORMAT
Mega 6 Portrait Subtle Motion
SIZE
3x 7m (h) x 5m (w) (37.5m²)
LOOP LENGTH
6 x 10 seconds
NETWORK
Dwell, Film, FMCG, Retail and School Run
ROUTE ID
/ /
*ROUTE 2016: per fortnight, 100% sov

2. BIRMINGHAM TRINITY FAST FACTS
AUDIENCE INSIGHTS M F Ab
Abc1
15-34
25-34
35-44
45-54
55+
60%
40%
28%
52%
13%
18%
20%
21%
ACORN GROUP PROFILES
Student Life
Index 129 vs. UK Average
Executive Wealth
Index 182 vs. UK Average
Lavish Lifestyle
Index 287 vs. UK Average
FAST FACTS
Each entrance of the roundabout is controlled by a 1 minute traffic light loop delivering maximum dwell time and ad engagement.
Each of our screens can be screens can be seen by every entrance of the 5 ways roundabout.
Extended dwell time from the traffic lights also result in an above average frequency.
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