1. The Sexual imprinting of facial hair preference on female mate selection
By, Sierra koskela

2. Definitions
Masculinity
Sexual attraction
Sexual imprinting

3. Background information
Masculinity ratings increased as the amount of facial hair increased (Dixson & Brooks, 2013).
Masculine men achieve greater mating and reproductive success (Rhodes, Simmons & Peters, 2005).
No effect of fertility on women’s preferences for facial hair distribution
Evidence for sexual imprinting to be weak in humans; more research is needed to be done (Rantala & Marcinkowska, 2011).

4. Why this is important
Researchers have concluded that more studies are needed to test the role of sexual imprinting
Important for speciation

5. Hypothesis
It is predicted that women who rate their relationship with their father positively will rate men with a facial hair distribution similar to their father’s as more attractive due to sexual imprinting.

6. Participants 40 female participants
Undergraduates from lower-level psychology courses
Sign-up sheet outside of the Psychology Department
Rewarded blue card for extra credit

7. Design Repeated measures experimental design
Independent variable (Three levels)
Two dependent variables

8. Materials Demographic survey Digitally modified male face pictures
Likert-type scales
Father-Daughter Relationship Rating Scale (Brown, Thompson & Trafimow, 2002).

9. Procedure Informed consent Demographic survey
Fill out Likert-scales while viewing nine face pictures
Father-Daughter Relationship Rating Scale
Debriefed and rewarded
Session should last a total of 20 minutes

10. Results
Chi-square test for independence
Means and standard deviations

11. Any questions?