2. ROAD MAP CONCLUSION IMPORTANCE TYPES OF ADVERTISING
EVERYTHING CAN BE ADVERTISED
INTRODUCTION

3. INTRODUCTION
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service
Flow of information is not only enough
1st time users of the product
1st time user of the Brand
Regular user of the Brand
Launch a New Brand

4. EVERYTHING CAN BE ADVERTISED
7 DEADLY SINS
LUST- Excessive sexual desire
GLUTTONY- over consumption of anything
GREED- Excess acquisition of wealth
SLOTH- Sadness
WRATH- uncontrolled feelings of hatred and anger.
PRIDE- excessive love of self
ENVY- Greed for general

5. TYPES OF ADVERTISING
PRINT ADVERTISEMENT
CELEBRITY ADVERTISING

6. TYPES OF ADVERTISING OUTDOOR ADVERTISING COVERT ADVERTISING
SURROGATE ADVERTISING

7. TYPES OF ADVERTISING
BROADCAST
PUBLIC SERVICE
INFOMERCIALS

8. IMPORTANCE Creating awareness Increase sales
Brand identity & Brand image
Communicate a change
Increase the buzz value

9. Aim of Marketing The aim of Marketing is to have:
the right product or service
at the right price
at the right place
at the right time

10. Marketing Mix

11. The Marketing Mix
Different Methods of promoting your product or service
Public Relations - establishing a favorable image
Publicity - feeding media of information that is Of public interest (free advertisement)
Sales Promotions
Merchandising - point-of-sale display

12. The Marketing Mix
Advertising - purpose is to inform people how best they can satisfy their needs and wants and how they can benefit by buying your goods and services.

13. The Marketing Mix What advertising can do Principle of AIDA
A - Attention
I - Interest
D- Desire
A - Action

14. The Marketing Mix Advertising Options Yellow Pages Directory
Local Press
General Press
Brochures
Catalogues/Letterbox drops
Direct Mail
Trade Journals
Magazines
Directories
Yellow Pages Directory
Radio
Television
Cinema
Telephone
Outdoor Advertising
Billboards
Business Cards
Internet

16. ADVERTISING VISIONING
Mission
Strategy
Goals
MESSAGE
MEDIA
MARKET
MOTIVATION
MUSIC
MONEY
MARKET DEMAND
STRATEGIC MARKET PLANNING PRODUCT STRATEGY