1. Welcome
Gary and Ann send their greetings and best wishes for a productive and enjoyable conference.

2. Our national branding effort
Phase I of America’s Boating Club advertising is complete.
That was the introduction to the media and public about who we are.
Judging by hits on our website it was successful.
Phase II is starting, that will provide more info about us and our resources.

3. Why not just advertise USPS?
In the spring message I explained…
No one knows what a “power squadron” is these days
We have changed our content but not our mission
America’s Boating Club offers immediate recognition, even to non-boaters

4. So what to do? GET YOUR SQUADRON WEBSITE UP TO DATE!
Advertising will refer prospective members to America’s Boating Club.org
The website directs them to your squadron website
Many are way, way out of date
What kind of message does that send?

5. Need help? The IT Committee can assist with a standard web page
The page can be easily updated once it’s built and provides the latest look
Contact the IT Committee for help
Or go to Pg 2 of the USPS website members section for an easy way to get started

6. Ok, then what?
Go to USPS.org and check out the branding and marketing guidelines on the Marketing Committee pages
Download the brochure on pg 10 of the Marketing Guidelines as a handout
Make use of the PowerPoint presentations available in the Marketing Guidelines for your squadron and others

7. Think about using a pseudonym
Again, see the Marketing Guidelines for suggestions
Keep your squadron name evident on materials, brochures, etc.
Use the America’s Boating Club banner but
Maintain visibility of your squadron name
United States Power Squadrons is
America’s Boating Club

8. Don’t Change your name, just use the pseudonym along with it
Change or modify the America’s Boating Club banner or logo
Change your name on official documents such as Form 990 or checking accounts
Change your name in your bylaws

9. Why? Create a national brand, not a local one
Appeal to a broad spectrum
Display an inviting image
Advertise our many opportunities
Convey a modern image of our education programs

10. Learn more Join us in Orlando for the Annual Meeting
February 18-24, 2019
Rosen Centre Hotel