1. HOW DO WE GET PEOPLE TO FOLLOW NORMS?
SOCIAL CONTROL
HOW DO WE GET PEOPLE TO FOLLOW NORMS?

2. WHY DOES ANYONE FOLLOW RULES?
POSSIBLE REASONS INCLUDE:
SELF CONTROL?
WE THINK THEY ARE FAIR?
WE WANT OTHERS TO FOLLOW THEM?
PUNISHMENT?
FEAR OF BEING CAUGHT?
SHAME?

3. THE PILLORY --- THE STOCKADE
THIS 13TH CENTURY INVENTION WAS USED TO PUNISH LIARS.
DEVICE HAS MULTIPLE VARIATIONS.

4. BARBARIC PRACTICES THAT DON’T EXIST IN MODERN LAW AND SOCIETY…
RIGHT?
32 YEARS OLD – S. HARDIN DROVE AROUND A STOPPED SCHOOL BUS WHICH WAS LETTING OFF STUDENTS.
BAD ENOUGH, BUT SHE WENT UP ON THE SIDEWALK TO DO SO.
$250 FINE, 30-DAY LICENSE SUSPENSION.
ALSO ORDERED TO STAND AT AN INTERSECTION FOR AN HOUR, ON 2 DIFFERENT DAYS.
IS THIS JUST?
DOES THE PUNISHMENT FIT THE CRIME?

6. THERE ARE ENTIRE WEBSITES THAT CATER TO THIS NEW FORM OF SHAMING, THE VIRTUAL PILLORY

7. REMEMBER NORMS? – shared rules of conduct
NORMS ARE ENFORCED THROUGH 2 METHODS
INTERNALIZATION – PROCESS IN WHICH A NORM BECOMES A PART OF AN INDIVIDUAL'S PERSONALITY
THE RESULT IS THAT A PERSON IS CONDITIONED TO BEHAVE A CERTAIN WAY, WITHOUT THINKING ABOUT IT.
ACTIONS ARE NOT BASED ON FEAR OF PUNISHMENT – JUST ABSORPTION OF THE NORM

8. SECOND WAY THAT NORMS ARE UPHELD
SOME PEOPLE CAN’T OR WON’T INTERNALIZE SOCIETY’S NORMS.
THEY MUST BE MOTIVATED BY SANCTIONS.
SANCTIONS – REWARDS OR PUNISHMENTS THAT ENFORCE CONFORMITY TO NORMS.

9. SANCTIONS SANCTIONS ONLY WORK IF THE OUTCOMES ARE FOLLOWED.
POSITIVE SANCTIONS
NEGATIVE SANCTIONS
REWARDS A PARTICULAR BEHAVIOR
USUALLY INTRODUCED IN EARLY LIFE
CONTINUE IN TO ADOLESCENCE AND ADULTHOOD
EX.) GOOD GRADES, BONUSES, AWARDS, AND CHEERING
DISCOURAGES PARTICULAR BEHAVIOR
PUNISHMENT OR THE THREAT OF PUNISHMENT
THREATS ARE SOMETIMES MORE EFFECTIVE THEN THE ACTUAL PUNISHMENT
EX.) PARKING TICKETS
WIDE RANGE OF PUNISHMENTS FROM A FROWN TO CAPITAL
SANCTIONS ONLY WORK IF THE OUTCOMES ARE FOLLOWED.

11. THE ULTIMATE SANCTION

12. SOME FACTS… 1,348 EXECUTIONS SINCE 1976
% OF COUNTIES IN THE U.S. THAT HAVE NOT HAD ONE PERSON EXECUTED IN 45 YEARS?
NUMBER OF PEOPLE RELEASED FROM DEATH ROW WITH EVIDENCE OF INNOCENCE?
PERCENT OF PEOPLE WHO SUPPORT THE DEATH PENALTY
AVERAGE COST OF A DEATH PENALTY CASE?
COST OF IMPRISONING A PRISONER PER YEAR IN CALIFORNIA?
85%
130
65%
$2.4 MILLION
$44,500