1. CHANNEL OF DISTRIBUTION
Combination of institutions through which seller offers or distribute products to the user or ultimate consumer.

2. CHANNEL OF DISTRIBUTION
MANUFACTURER
RETAILER
WHOLE SALER
CONSUMER
AGENT

3. CHANNEL OF DISTRIBUTION
MANUFACTURER
CONSUMER
MANUFACTURER
RETAILER
CONSUMER
MANUFACTURER
WHOLE SALER
RETAILER
CONSUMER
AGENT
RETAILER
MANUFACTURER
CONSUMER
MANUFACTURER
AGENT
WHOLE SALER
RETAILERS
CONSUMER

4. Major types of marketing intermediaries
MIDDLEMAN- an independent business concern that links between producers and ultimate consumers.
MERCHANT MIDDLEMAN- a middleman who buys the goods outright and takes title to them
AGENT- a business unit that negotiates purchases , sales, or both but does not take title to the goods.
WHOLESALER- a merchant establish primarily engaged in buying, taking title, handles goods in large quantities and reselling the goods to retailers.
RETAILER- a merchant middleman who is primarily engaged in selling to ultimate consumers.
BOOKER- serves as a go between for the buyer or seller.

5. Major types of marketing intermediaries
MANUFACTURER’S AGENT- individual who operates on an extended contractual basis.
DISTRIBUTOR- especially in lines where selective or exclusive distribution (synonym of wholesaler).
JOBBER- buys from manufacturer and sells to retailers. (wholesaler)
FACILITATING AGENT- a firm that assists on the performance of distribution other than buying, selling and transmitting titles.