1. Amazon brand value growth vs. Global Top 100
FIGURES FOR KAY:
Year
Amazon Value Index
Top 100 Index

2. Amazon rank in Global Top 100
FIGURES FOR KAY:
Year
Amazon Top 100 Rank

3. Claimed experience globally – a big opportunity

4. Different price positioning

5. Corporate Responsibility
FIGURES FOR KAY:
Amazon
Whole Foods (from 2013)

6. + + + + VITAL SIGNS BRAND PURPOSE INNOVATION COMMUNICATIONS
BRAND EXPERIENCE +
When a brand is strong on all five of these attributes, they have healthy ‘Vital Signs’; if they are lacking in any one area, they are at risk of damaging their brand health and underperforming in the market. If they fail on all five measures, they are classed as being ‘Frail’. Some of the best-known and most valuable brands in the world that score highly on all five of these measures include BMW, Ikea and Google.
LOVE
VITAL SIGNS
Out of Sorts
Healthy
(A mix = OK)

7. + + + + 130 107 VITAL SIGNS BRAND PURPOSE 127 121 INNOVATION 132 110
COMMUNICATIONS
111 94 +
BRAND EXPERIENCE
147
108 +
When a brand is strong on all five of these attributes, they have healthy ‘Vital Signs’; if they are lacking in any one area, they are at risk of damaging their brand health and underperforming in the market. If they fail on all five measures, they are classed as being ‘Frail’. Some of the best-known and most valuable brands in the world that score highly on all five of these measures include BMW, Ikea and Google.
LOVE
134
100
VITAL SIGNS
130
107

8. BRAND PURPOSE AND INNOVATION DRIVEN
BrandZ data suggests….
A MATCH MADE IN HEAVEN
(both parties will gain)
A massive (global) opportunity for expansion of quality ‘fresh’ goods at favourable prices for the benefit of the consumer
BRAND PURPOSE AND INNOVATION DRIVEN
(the two main drivers of success and sustainability)