1. 90% 72% Jurors are influenced by litigation ads
Would be somewhat or very concerned if they saw an advertisement about a lawsuit claiming that a company’s product injured people
Not only were there many ads there, but the content of the ads was more aggressive, accusatory and emotion-based than typical ads.
72%
Agree somewhat or strongly that if there are lawsuits against a company claiming its products have injured people then there is probably truth to the claim
Source: Juror surveys conducted by Trial Partners, Inc.