1. Non Journal Media Methodology

2. Non Journal Media Methodology
Exposure Calculation
Non Journal Media Methodology
Professional Health Client Service: © 2012 Kantar Media

3. Exposure Calculation Non Journal Media Methodology
Professional Health Client Service: © 2012 Kantar Media

4. Exposure Calculation Non Journal Media Methodology
*Assumes each page is equally likely to be an ad page
Professional Health Client Service: © 2012 Kantar Media

5. Exposure Calculations
Non Journal Media Methodology
Exposure Calculations
Reference Publications
A. Total Annual Pages Exposed =
Users x Annual Uses Per User x Mean Pages Per Use
Pages Exposed Per Issue =
Total Annual Pages Exposed
Issues Per Year
Average Issue Page Exposures =
Pages Exposed Per Issue
Average Issue Size
*Assumes each page is equally likely to be an ad page
Professional Health Client Service: © 2012 Kantar Media