1. Point of View

2. Umbraco as CMS Highlights Key Digital Areas Core Offerings
Umbraco is an open source web content management system built on Microsoft's .NET framework. Umbraco requires .NET development skills for construction of features and capabilities.
Currently, Umbraco is one of the most popular of .NET based open source web content management systems. There has been a 100% increase in Umbraco downloads in the last six months, with over 7,500 downloads happening a week.
The recent introduction of Microsoft Web Platform Installer (WPI) has proven to be a boon for Umbraco. It is currently listed as one of the most popular applications in the WPI gallery, with more than 36,000 downloads till date
Key Digital Areas
Social Media output s
eCommerce
Offline Adv / Promotion
Paid Search
Organic Search
Core Offerings
User Experience
Content Management

3. Details Product Architecture Pricing Umbraco Tools Vendor Umbraco
Umbraco v4.01
Product Category
Web content management, simple web CMS, web publishing
Core Technologies
Umbraco is a Microsoft.NET solution. It runs on Microsoft Windows Server 2003 and above against databases including SQL Server 2005, VistaDB and above.
Being a .NET framework 2.0 and ASP.NET 2.0 based product, Umbraco supports .NET Custom Controls and User Controls. Controls are added to Umbraco using Macros. It fully supports ASP.NET Ajax using jQuery, Prototype, MooTools and other Ajax toolkits.
Typical Scenario
Basic websites, micro publishing websites
Bad Fit Scenario
Workflow implementation/enhancement
UI/UX Implementation
Web Analytics
Umbraco PRO
Umbraco Courier
Courier enables movement of websites from staging environment to production
Umbraco Concierge
Concierge guides developers on installation & implementation steps
Umbraco.tv
Umbraco offers subscriptions to Umbraco.tv, which is a website containing over 6 hours of tutorial videos covering ins and outs of Umbraco based construction. There are videos for site builders as well as site developers. New videos are added each month ,depending upon the subscription type. The videos are iPod/iPhone compatible.
Umbraco is an open source platform licensed under MIT (open source license).
Umbraco Cloud - Pricing starts at just €25/month. The Free version of Umbraco has the same core product without options like Support and Tools.
Umbraco Support –
Base : €25 per month
Professional Support : €400 per month Or billed annually: €4.200
Gold Support : €899 per month Or billed annually: €10.000
Enterprise - Monthly bill starts from €5.000 Terms are flexible

4. Key Features 1 2 3 Rich API Information Architecture & Governance
Multi-Lingual Support
Umbraco offers a well documented API, which includes over 15,000 lines of code.
The Content Engine’s exposed event model allows for task automation based on actions of Content Editors.
Enforces Information Architecture via Document Types w.r.t. content structure, content organization and navigation.
Umbraco supports 15 languages by default. Additional languages are available on demand.
Resource file (XML) based text maintenance allows for convenient translation of languages.
Current languages include: English, French, Spanish (with variants), Dutch, Japanese, Chinese, Russian, Danish, Swedish, Norwegian and Greek
MVC Alignment
Managed Navigation
Umbraco closely aligns with the MVC framework and hence has a robust architecture.
Document Type driven managed navigation
Security
Administration
Customization Support
Structured Roles and Permissions based access management
Common roles include Writer, Editor, Translator, Reviewer etc. Permissions can be configured for each role.
Offers a full range of administration capabilities wr.t. Roles, Permissions, Users, and Content via an utility known as Back Office
Umbraco being open source allows for modification of source code.
Umbraco recommends extensibility (supported by Umbraco) based customization instead of source code modification. Addition of features, functionalities, dashboards are common examples of customization.
Content Versioning
Integration
Offers versioning of content, audit trail management as well as version management (including roll-backs).
Allows for integration with a range of data sources
Umbraco content can be surfaced on other systems including SharePoint.
Content Entities
Event Notifications
Enterprise Social
Structured Document Types for annotating ,categorizing and classifying content.
Allows for permissions driven delivery of notifications to users
Offers a full range of blogging capabilities

5. Product Features Unlimited storage and bandwidth Automated upgrades
Umbraco Cloud offers the latest capabilities and is updated regularly
Content Flow
Allows for efficient task execution
Users can work in parallel without any risk of version control loss
Baselines
Allows for reuse of project components from a master site with minimal touches
Structured plans with monitored and reported usage. Unlimited storage and a flexible database model support high-resolution media and are capable of handling spikes in storage needs.
Flexible environments
Offers Live Site as an unified interface for Dev, Staging and Productions environments. Pay-as-you-go usage plans offer a significant cost advantage
Umbraco Cloud Support
Live chat-based support on the Umbraco cloud
Full Support (Pro & Enterprise)
Effective support provided by Umbraco Cloud Support Team and Umbraco Core Support Team
Code Review (Enterprise only)
A powerful utility for reviewing code offering suggestions as well
Umbraco Forms
Allows users to easily create robust forms without any technical knowledge.
One plan per site
Enterprise agreement offers flexibility of maintaining an optimal number sites as per needs
Umbraco TV
Umbraco TV subscription offers access to an array of online self-paced tutorials
Guaranteed Uptime
Umbraco Cloud uses Microsoft Azure making for a well managed environment and offers significant effort and cost advantages

6. Top Websites Using Umbraco
Miscellaneous
Drawbacks
Products Review
Feature
Description
Rating
Product Core Technology
 ASP.NET, IIS, Windows, AJAX
5.0
Content Entities
 Document Types 4
Editorial Features
 Dashboard, Notifications, Canvas Editing, RTE
Content Versioning
 Unlimited versions, review and rollback
Content Workflow
 Basic Workflow based on permissions and notifications
3.5
Multi-lingual Support
 Supports multiple languages out of the box
4.5
Social Media Capabilix`ties
 Blogging Package
Security
 Basic, Single Role, Manage granular permissions
Content Delivery Architecture
 Built in Load balancing, EC2, hosted or web farm
Leveraging Umbraco effectively can be a challenge for general users. It is intended for developers and requires customization for projects.
The standard release of Umbraco requires full trust mode with extended rights for site work causing usage security inconvenience.
Workflows offered are too simple and need 3rd party augmentation
Umbraco node-documents are not equipped to handle relatively high record volumes.
Bugs - there are several bugs in Umbraco including unexpected duplication of templates
Documentation - the Umbraco documentation lacks structure and focus. There is no defined reading path for learning the use of Umbraco except for a Umbraco.tv subscription. API documentation needs significant improvement in terms of quality.
Umbraco in some ways stands alone because of its design. It is not a plug and play solution unlike many web content management systems of the day.
Top Websites Using Umbraco
Similar Products
Website
Traffic Rank
Monthly Visits
microsoft.com 83
801.3M
tele2.ru
1,475
44.1M
news-us.jp
6,091
18.7M
cryptocompare.com
3,920
18.5M
yemeksepeti.com
3,203
17M
komputerswiat.pl
6,276
15.9M
freelancer.com
4,191
14.8M
cinemark.com
9,250 8M
bajajfinserv.in
9,279
7.6M
betway.com
8,465
7.5M
31,159 additional websites are using Umbraco
Umbraco competes with solutions like Ektron, Sitecore, and occasionally SharePoint. Sitecore and Ektron are suited for mid to larger enterprises.
Similar .NET based web content management systems in the SMB space include Kentico and Sitefinity.

7. Appendix

8. Top Comparisons: 1  Feature Umbraco Drupal WordPress Sitecore License
MIT License
GPLv2
Proprietary
Full text search 
Extension/Plug-in
Template language
javascript
RazorEngine
HTML5
PHP
Twig
XSL
Operating system
Windows
Cross-platform
Programming language C#
Visual Basic .NET
JavaScript
.NET Framework F#
Database
MySQL
Microsoft SQL Server Express Edition
Microsoft SQL Server Compact
Microsoft SQL Server 2008
Microsoft SQL Server 2005
PostgreSQL
Oracle
cassandra
MariaDB
MongoDB

9. Top Comparisons: 2   Feature Umbraco Drupal WordPress Sitecore
Hierarchical menus 
Multilingual content
Target audience
Web Development
App developer
Enterprise
SMB
Media and publishing sector
Government
Healthcare
Framework
ASP.NET Web Forms
MVC Framework
.NET Framework
Symfony 2
jQuery
ASP.NET MVC
protocols
SMTP
POP3
IMAP
Mandrill
Mailgun
Code Generation
Conditional
Dynamic typing 

10. Top Comparisons: 3   Feature Umbraco Drupal WordPress Sitecore
Free to use  
Data encryption
Conditional
API
Compiled language
Cloud platform support
Windows Azure
Amazon EC2
Amazon S3
plesk
Engine Yard
DigitalOcean
Browser support
Firefox
Chrome
Safari
Internet Explorer 8+
Internet Explorer w/ Wine
Opera
Internet Explorer
Lynx
Maxthon (browser)
Internet Explorer 9+
Highly Available

11. Comparison Snapshot

12. SharePoint vs Umbraco

13. Thank You