1. Evaluation and behavior
Anaise Aristide
MSP 4446

3. 1. MESSAGES 2. MEANINGS 3. PERSUAION

4. MESSAGES: HOW ARE MESSAGES RECEIVIED?
THOMAS OSTROM’S 3 DIMENSIONS OF THE COGNITIVE SYSTEM
Codes
Structures
Processes

6. MEANING:
MEANINGS ARE LEARNED: “INDIVIDUALS RESPOND TO STIMULI IN THE ENVIRONMENT EHICH FORMS A STIMULUS-RESPONSE” (P. 127)
CHARLES OSGOOD
SIGNS AND CONNOTATIONS
INDIVIDUALIZED EXPERIENCES

8. PERSUASION:

9. “ONLY 5% OF OUR COGNITIVE ACTIVITY IS DONE CONSCIOUSLY”