1. Do You Have …
Primary/Secondary Packaging?
(Graphic and actual)
Protective Packaging?
A Logo?
A Commercial?
If so,
Type your distribution plan and place
everything in a Power Point presentation.
Your commercial MUST be in your portfolio
Your portfolio address MUST be on the Google Doc.

2. Presentation Flow
The following slides show how you set up your distribution presentation.
EVERYBODY will turn in their own presentation for THEIR OWN product.
The group will present the presentation for the product that is on their commercial.

3. Place your logo here

4. Product Specifications
Benefits
Price
Cost
Target Market

5. Distribution Intensity
Justify the use of selective, exclusive, and intensive
Give specific store info

6. Channel Selection Discuss why you chose this channel
Explain what each component does in your channel
Make sure you have a pic like this!

7. Transportation Method
Advantages/disadvantages of your transportation choices

8. Distribution Questions
If an intermediary starts to underperform, what will you do?
Where do buyers look for your product or service?
If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue?
Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies?
What do your competitors do, and how can you learn from that and/or differentiate yourself?

9. International Dist. Questions
What does your company want to gain from exporting?
Are the expected benefits worth the costs, or would company resources be better used for developing new domestic business?
In each country, what is the basic customer profile?
What special challenges pertain to each market (competition, cultural differences, import controls, etc.), and what strategy will be used to address them?
How will results be evaluated and used to modify the plan?

10. International Commercial
Explain the idea behind your commercial and show it.
See if people can guess what is “culturally wrong” with the commercial.

11. Bad News I’m not allowed to store 80 eggs. You need to bring one.
Keep it cold or it will become soft.