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Relationship Selling Skills
a nice picture???
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Relationships aren’t ‘Taught’ but ‘Acquired’
Can we look at putting a better pic here???
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JUST LISTEN LISTEN…LISTEN… LISTEN…
Perhaps the most important thing we ever give each other is our attention
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Be a Partner NOT a Supplier
Acknowledges and reinforces the need for ongoing involvement with a client Gain mindshare Drive thought leadership Partner with the client Solve problems Introduce innovative win-win solutions and applications
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Relationship selling skills nurture business
Organic Growth Building business through Networking New Business Nurturing a lead into conversion
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A new way of thinking about Relationships
Organic Growth Nurturing Business Development ambitions through Positive Word of mouth Drive revenue yield through Cross-sell, Bundle, Up-sell Create future opportunities with Introduction to various product offerings Revenue yield box to be bigger than other 2 boxes
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Relationships are more important than
short term gain/ win Pls put a pic
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Driving Business development through Relationships
Displace current supplier Identify prospects ~ expand category Use referrals to advantage
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“The Sun and the Moon need to line up to knock out the incumbent”
Find/ Fill gaps to identify existing opportunities or create new avenues Use relationship techniques to advantage
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Fundamentals Fundamentals Fundamentals
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Invest in honing Your Relationship Selling Skills
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First Impression is the KEY
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You are only as good as your last word
If I only had three words of advice, they would be, Tell the Truth If got three more words, I'd add, all the time"
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Answer WIIFM? Positive Body Language Patience Let everyone talk Check Egos at the door No job is beneath you Spend time on Right things vs. doing things right
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No Shortcuts!!!! The best shortcut is the long way, which is basically two words: WORK HARD Luck is where preparation meets opportunity When we are connected to others, we become better people Phrase alternatives as questions
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Preparation & Presentation
Relationship Selling Preparation & Presentation Good posture Sincerity
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Creating Profits through Relationship techniques
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The Questions are always more important than Answers
How to create profits using relationship selling??
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Be Profitable… Single Sales objective Cross Sell Bundling Repeat sales
Referral business Move on to higher ticket items Better Pricing Customer retention
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People are more important than things
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There is more than one way of measuring profits and losses
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