2. strategy CHAC vision Strengthening our collective impact
We are called to lead, collaborate, innovate and influence to improve health care and serve where the needs are the greatest—especially the poor, vulnerable and marginalized
Strengthening our collective impact
Proclaim strategic direction
Tell the story and ensure understanding of our strategic contribution—not only historically but also our current and future critical role in Canada

3. why
Call to action for us to passionately, unequivocally, boldly articulate the role, value and impact of Catholic health care in our communities and nationally
Build a coalition of ambassadors among our circles of influence— internally and externally—who can speak up for Catholic health care.
A ‘movement’ to authentically reflect people’s experiences with Catholic health care
Create ambassadors for Catholic health care – within our organizations and beyond

4. May workshop recap
Awaken message + campaign: Revealing the courageous gift of Catholic health care
Leaders workshop
Toolkit
key messages, video, web content, recruitment ad, staff orientation, reflection questions, banners, social media including hashtags, etc.
Annual calendar
Further recommendations to working group
Create a critical mass of leaders in Catholic health care who could personalize and lead the integration and animation of the awaken initiative
Challenges in creating the invitee list

5. video

6. what’s next? We own this campaign we decide what to do with it
Driven by provincial associations and individual organizations
Coordinated nationally – ongoing facilitation with CHAC
“Catholic Health Care Week”
We own this campaign
we decide what to do with it