1. Study and Communication Skills
Internet Search Engines

2. Study and Communication Skills
Search engines
The history of search engines
How they developed
How they work
The future of search engines

3. Study and Communication Skills
The first search engine
Archie
Once a month
Unorganised lists
1992

4. Study and Communication Skills
Organised content
JumpStation
25,000 pages
The University of Stirling

5. Study and Communication Skills
Old and new search engines
Lycos, AltaVista, AskJeeves, Excite
Google, Bing, Yahoo!, Baidu
Yandex, Naver

6. Study and Communication Skills
How Google works
Page Rank
Links on other pages
Key words
Useful and reliable pages

7. Study and Communication Skills
Advertising
Top results
Sidebar
Useful and relevant ads

8. Study and Communication Skills
Disadvantages
The Google Effect
Money wasted on SEO
Constantly updated algorithms

9. Study and Communication Skills
The future of search engines
Personalised results
Smart search
Large revenues