1. What strategies might we use to convince others towards action?
CLASSICAL ELEMENTS OF PERSUASION
Ethos, Pathos, and Logos
Driving Question:
What strategies might we use to convince others towards action?

2. Ethos--Defined
A persuasive appeal that establishes credibility of the speaker, writer, or source.
“The Greek word ethos is related to the word ethics or ethical, but a more accurate modern translation might be ‘image’” (Edlund 2005).

3. Ethos--In Action
Ethos is most often presented by referencing other experts, but may be use of statistical evidence.
Example: Stephen Curry recommending a basketball shoe

4. Ethos--In Writing
Four out of five dentist agree you should use this toothbrush.
As a current Analy student, I have a vested interest in the classes offered here.
According to General Petraeus, “we haven’t seen any lights at the end of the tunnel [with regards to Iraq].”

5. Pathos--Defined
A persuasive appeal drawing on an emotional response of the audience.
“Aristotle points out emotions such as fear, anger, pity, [even humor] powerfully influence our rational judgments” (Edlund 2005).

6. Pathos--In Action

7. Pathos--In Writing
Loaded language
Stories
“President Obama used pathos at memorial for Arizona shooting victims Referring to nine year old Christina Taylor Green, he said, “If there are rain puddles in heaven, Christina is jumping in them today.”

8. Logos--Defined Reasoning or logic.
Arguments build from one idea/premise to another until only one conclusion may be made: Yours.

9. Logos--In Action Includes an extended syllogism (enthymeme)
Premise # All men are mortal
Premise # Socrates is a man
Conclusion Socrates is mortal
a = b
c = a
Therefore, c = b

10. Logos--In Writing
ntonbeijingspeech.htm
Women should invest more for retirement than men
(a) women usually live longer than men
(b) women usually earn less than men.

11. Identify Ethos, Pathos,Logos on your notes
Army Strong
Sprint

14. QUESTIONS??

15. Your Turn: Grab Bag Pitch
Grab an object from the bag.
Create a “sales pitch” for your object. (7-10 minutes)
Include ethos, pathos, and/or logos.
Put an E next to your ethos, P next to your pathos, L next to your Logos.
Give your pitch to your partner. Ask them what appeals you used? Have them specify. Reverse roles!

16. Reflection
How did you deepen your understanding of ethos, pathos, and logos today?
How might you use ethos, pathos, and/or logos in your revision?