1. Rhetoric in Atticus’ Closing Argument
Chapter 20 To Kill a Mockingbird

2. The art or study of using language effectively and persuasively
Rhetoric

3. Types of Rhetorical Appeal
Appeal of ETHOS
Appeal of PATHOS
Appeal of LOGOS
Types of Rhetorical Appeal

4. Ethos Ethos - Credibility
A way of convincing an audience based on the character of the writer/speaker
It says in effect: “I’m a great guy so you should believe what I’m telling you.”
Example: I am a husband, a father, and a taxpayer. I’ve served faithfully for 20 years on the school board. I deserve your vote for city council.
Ethos

5. Pathos Pathos – Emotions
A way of convincing an audience based on appealing to their emotions
Such an appeal attempts to persuade by stirring up the emotions of the audience and attempts to create any number of emotions, including: fear, sadness, contentment, joy, and pride.
Example: Animal Rescue television commercials use emotional appeal by showcasing images of deprived, injured animals in order to get you to contribute monetary donations.
Pathos

6. Logos - Logic
A way of convincing an audience based on the use of reasoning, facts, and statistics
Example: A Chevrolet advertisement that provides performance data on the vehicle being marketed is making a logical appeal.
Logos

7. Rhetorical Appeal is Atticus’ Closing Argument
As you reread Atticus’ closing argument (pgs )
Identify the rhetorical appeals being used and how they are used
Example: “The state has not produced one iota of medical evidence to the effect that the crime Tom Robinson is charged with ever took place” (Lee 271).
-Logos – No factual evidence to convict Tom Robinson
Rhetorical Appeal is Atticus’ Closing Argument

8. We will watch 2 short Pedigree Commercial
First time, you will just watch
Second time, you will write the rhetorical appeals and how they were use
Ex: Ethos – The veterinarian is a credible source to recommend Pedigree dog food

9. http://www.youtube.com/watch?v=OAxOt p4vDJQ
29MG5k