1. UNIT 2 QUIZ Marketing through SEM VS. Marketing of SEM UNIT 2 QUIZ
Copyright © 2008 by Sports Career Consulting, LLC

2. UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
Instructions
Review the following slides. On your answer sheet, mark whether the sample represents an example of marketing through sports and entertainment or the marketing of sports and entertainment.
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3. SAMPLE #1 UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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4. SAMPLE #2 UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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5. SAMPLE #3 UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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6. SAMPLE #4 UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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7. SAMPLE #5 UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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8. SAMPLE #6 UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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9. SAMPLE #7 UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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10. SAMPLE #8 UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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11. SAMPLE #9 UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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12. SAMPLE #10 UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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13. SAMPLE #11 UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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14. SAMPLE #12 UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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15. SAMPLE #13 UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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16. SAMPLE #14 UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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17. SAMPLE #15 UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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18. Answer Key UNIT 2 QUIZ Marketing through SEM vs. Marketing of SEM
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19. UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
SAMPLE #1
The Goodyear blimp appearing at sporting events is an example of marketing through SEM
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20. UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
SAMPLE #2
This Old Spice ad featuring NASCAR driver Tony Stewart is an example of marketing through SEM
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21. This NC State football billboard is an example of the marketing of SEM
UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
SAMPLE #3
This NC State football billboard is an example of the marketing of SEM
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22. UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
SAMPLE #4
This ad placed on a truck (parked outside the Atlanta Braves baseball park) an example of marketing through SEM
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23. UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
SAMPLE #5
This movie poster for the “Break Up” posted in a bathroom is an example of the marketing of SEM
Copyright © 2008 by Sports Career Consulting, LLC

24. UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
SAMPLE #6
This ad for Portland Trailblazer group tickets is an example of the marketing of SEM
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25. UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
SAMPLE #7
This giant baseball advertising MasterCard is an example of marketing through SEM
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26. UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
SAMPLE #8
This Tampa Bay Bucs MasterCard ad is an example of marketing through SEM
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27. UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
SAMPLE #9
This ad for Seattle Mariners tickets is an example of the marketing of SEM
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28. UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
SAMPLE #10
This ad for the Dew Tour stop in Portland is an example of the marketing of SEM AND marketing through SEM
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29. UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
SAMPLE #11
This coupon for the Surf’s Up DVD is an example of the marketing of SEM
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30. This Nicolas Cage/Mont Blanc ad is an example of marketing through SEM
UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
SAMPLE #12
This Nicolas Cage/Mont Blanc ad is an example of marketing through SEM
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31. UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
SAMPLE #13
This ad for Raleigh Bicycles (sponsored by Kenda) is an example of the marketing of SEM AND marketing through SEM
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32. UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
SAMPLE #14
This Wyoming Cowboys basketball poster (which features a Pepsi and Verizon logo) is an example of the marketing of SEM AND marketing through SEM
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33. UNIT 2 QUIZ
Marketing through SEM vs Marketing of SEM
SAMPLE #15
This Nissan ad (which appeared in ESPN Magazine) is an example of marketing through SEM
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