1. By Dannah Bax

2. My Path Choice
I have decided to go to university over college or a trade. Hopefully I will be able to find a university program I am interested in that also offers a co-op placement so I can gain some real life experience.

3. Possible Jobs With A University Degree
Health Care workers
Mediator
Critic
Print Journalist
Director
Industrial-Organizational Psychologist
Political Aid
Anthropologist
Addictions Counselor
Investment Banker
Curator

4. University Similarities
Universities are all theoretical learning environments, with little opportunities to participate in co-op programs to gain real life experiences. A lot of professions require a university education such as doctors, engineers and therapists. All these jobs require knowing a vast amount of information. These universities have taught programs through theory because they can be very unpredictable, you never know when a new illness could sweep through your hospital or when you have to create the next biggest hit in automobiles that offers a never before seen feature or the story of someone’s life leading up to them receiving help from a therapist.

5. Current High Paying Jobs in Demand
The following jobs are currently in demand and require a university education:
Mobile Applications Developer
User Experience Designer
Marketing Manager
Corporate Trainer
Translator
Nurses
Physiotherapists
Occupational Therapists

6. Future High Paying Jobs in Demand
Finance
High-tech companies
In the next several years the following jobs will experience labour major shortages:
Management
Health Care
Oil and gas drilling services
Home builders/renovators/contractors
And trade supervisors

7. Public Relations Specialist
What is a public relations specialist (PRS)?
A public relations specialist is someone who creates and maintains a favourable public image for their employer or client. They write material for media releases, plan and direct public relations programs, and raise funds for their organizations.
Definition brought to you by Google.
Possible University Programs:
Public Relations
Mass Communications & Media Studies
Political Science
English Language & Literature
Communication Studies

8. Public Relations Specialist Job Requirements
They often specialize in one area which can be:
Employer to employee relations
Consumer affairs
Community relations
Government lobbying
Job requirements:
Exceptional communication skills both oral and written
In depth knowledge of certain industries or public institutions
Recommended Strengths & Characteristics
Creative
Easily able to multi-task
Enjoy planning & coordinating events
Problem Solving Skills
Persuasive & Decisive

9. What They Do Primary Job Tasks Include:
Help companies/individuals maintain good relationships with the public
Design and manage publicity campaigns
Write and edit press releases, newsletters and other PR materials
Plane special events, like fundraisers
Keep clients informed of changes in public opinions

10. Working Environment/Conditions
Mainly working in offices
Some travel in order to meet with clients and the media
At times can be very stressful
An average work day lasts 9-10 hours with overtime sometimes required
Employers can range from business and politicians to self employment

11. Income
Depending on your experience level and job title earnings can very. Here is an outline of possible earnings.
Postion
Income (per year)
Junior Public Relations Specialist
30, ,000
Public Relations Specialist/Account Executive
40, ,000
Senior Public Relations Specialist
55, ,000
Group/Practice Leader
80, ,000

12. The Real Deal
The following slide’s information is taken from career cruisings Public Relation Specialist interview page.

13. Sherice:
Background- Sherice studied business management & international business at two university, then became a freelance consultant & executive assistant before a PRS for the past 5 years.
Personal Characteristics Needed- Interpersonal skills and ability to work with a team is vitally important in order to be successful. Having good verbal & written communication skills is also valuable for writing pitches for clients and speaking with other team members.
Opportunities How To Get Started In The Field- The best way to get started is through internships and concentrating on networking and building relationships with other businesses.
Job Security- Many people can maintain a long and successful career as a PRS. However it is also a high turnover profession, with high stress levels and work never finishing.
Other Career Opportunities- Project managing, teaching, consulting and writing are all occupations you could obtain with a public relations background.
Future For PRS- Technology has made a big impact in the public relations industry both positive and negative.
Biggest Challenges- Deadlines and reports can be the most challenging because it can take long and tedious hours.

14. Steven:
Background- Steven earned a bachelor’s degree in marketing, specializing in integrated marketing, along with working in the food industry and internships before his current job as a public relations practitioner
Personal Characteristics Needed- Being organized, detail-oriented, persuasive and creative is important to have in a successful PR jobs which included many different tasks, planning success campaigns and pitching new ideas to the media.
Opportunities How To Get Started In The Field- Public relations is a quickly growing industry. Networking and internships even before graduating can help you gain the experience needed to obtain an entry level position.
Job Security- Job security can vary from company to company. His current employer however does have high job security. Many PR companies prefer employees to stay at one company for their entire PR career.
Other Career Opportunities- Journalists, reporters and bloggers work in similar environments in terms of media use. Advertising and marketing are similar industries, public relations use the understanding of branding and return on investment.
Future For PRS- Public relations does see changes with the advancement of technology especially social media.
Biggest Challenges- Finding a good work-life balance can be difficult due to fulfilling last minute client requests.

15. Sources
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