1. Consent in action Consent management in practice
Martin Sandren

2. Agenda Why is trust important? Trust is cultural
Implementation options

3. Who do you trust and why?
Organisation type
Consumer trust
Banks
53%
Government departments
36%
Energy providers
33%
High street retailers
32%
Technology brands
31%
Mobile networks
29%
Internet brands
22%
“If offered a “short, clear and easy-to- understand” synopsis of the full privacy 56% of consumers would do more business with a company”
(Source BCG)
UK consumers 2016, source: PR week

4. Customer trust
Customer trust is key but also cultural

5. Consent management basics
GDPR Art 7
Clearly articulate what data you will gather and what you will do with the data.
Gather consent explicitly and store the evidence.
Ensure you have a versioning mechanism in place for consent information.
Ensure you have a mechanism for re-asking consent if the processing reasons and approach change materially.
Ensure you have a mechanism available for the user to withdraw the consent.
Consider adding advanced functionality such as consent receipts.

6. Implementation options

7. Implementation options
How to add consent management
Switch to a modern CIAM platform with built in consent management support.
Custom implementation in existing CIAM or content management platform.
Custom UI leveraging external API driven consent management backend.
Step by step migration to modern CIAM.

8. Switch to modern CIAM with built in consent management support
Legend
New CIAM
Customer Identity Access Management
Sales system
Federation
Content Management System
Customer portal
Login
Protected systems
Service booking
Reverse proxy
Existing module
User
CMS
Consent management
Self service
New module

9. Custom implementation in existing CIAM or CMS
Legend
Sales system
Customer Identity Access Management
CIAM
Customer portal
Content Management System
Federation
Protected systems
Service booking
Login
Existing module
CMS
User
Reverse proxy
New module
Consent management UI
Consent API
Consent DB
Self service

10. Custom UI leveraging external consent management service
Sales system
Legend
Customer Identity Access Management
CIAM
Customer portal
Content Management System
Federation
Service booking
Protected systems
Login
CMS
Existing module
User
Reverse proxy
Consent management UI
Consent API
New module
Consent DB
Self service
External system

11. Step by step migration to modern CIAM starting with consent management
Old CIAM
Sales system
Legend
Federation
Customer Identity Access Management
Customer portal
Login
Content Management System
Service booking
Reverse proxy
Protected systems
CMS
Self service
Existing module
User
New CIAM
New module
Consent management
The CIAM functional footprint can be moved step by step to the new CIAM platform starting with consent management.
Federation

12. Summary
GDPR and the increased consumer concerns around data privacy has made consent management a key component of CIAM.
A good user experience will ensure that you gain your customers trust which in the end will result in increased sales and revenue.

13. Further questions?