1. University of Northern IA
Presentation prepared by:
Marilyn Shaw
University of Northern IA
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2. Chapter 3 Connecting Self and Communication
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3. Understanding Self-Concept
Self-concept is our perceived self
Self-image is how we see ourselves
Self-esteem is our feelings and attitudes toward ourselves
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4. Self-Concept as a Process
Constantly changing
Self perceptions and perceptions others have of us change from
Time to time
Situation to situation
Person to person

5. Development of Self-Concept
Sensing our environment
Parental Communication
Others’ communication
Photo courtesy of Marilyn Shaw
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6. Development of Self-Concept
Values
Attitudes
Beliefs
Broad-based ideals, relatively long-lasting
Example: Competent communication makes a successful life.
Feelings or positions about ourselves, others, ideas, or objects
Example: Competent communicators are more successful.
Convictions in the truth of something that lacks absolute truth
Example: Competent communication will make one successful.
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7. Communication and Self-Concept
Communication affects our self-concept
Our self-concept affects our communication
Our perception of how others perceive us affects our self-concept, which affects how we behave, which is directly related to how others react to our behavior, and ends in our interpretation of their reactions (Kinch, 1963).
Personal-social identity continuum identifies the personal and social level of self.
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8. Communication and Self-Concept (Fig 3.2 Kinch)

9. Culture and Self-Concept
Face work: ways we act to maintain our own presenting image and the images of others
Individualistic orientation: tendency to stress personal goals and achievements over group goals and achievements
Collectivistic orientation: group goals over individual goals

10. Self-Fulfilling Prophecy and Impression Management
Above-Average effect
Impression Management
Perceived self
Presenting self
Facework
Photo from ch 3 page 77
The New Yorker Collection 1993 Peter Steiner from cartoonbank.com. All rights reserved.
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11. Gender and Self-Concept
Sex and Gender Gender Stereotypes Gender Expectations Gender Roles
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