1. We’re All Certifiable: Exploring Your Certification Options
VOLUNTEER LEADERS’ SUMMIT 2015 NOVEMBER 19-21, | WASHINGTON, DC
WEBCAST – MARCH 20, 2015
Dorothy Knapp, MS, SHRM-SCP
SHRM Field Services Director
Kim Rudrud
SHRM Learning System Regional Manager
We’re All Certifiable: Exploring Your Certification Options
How many state cert directors? How many from super or mega? Med or Large? Small? Membership Association for HR professionals – all growing in their knowledge and experience in HR at different rates and levels. Let’s look at those who are certifiable – and what we can do for them.

2. SHRM Certification Momentum
67,400+ SHRM Certified and growing!
38,300 SHRM-CP 29,100 SHRM-SCP
Job Boards - increasing requests for SHRM certifications
Certified to Succeed – SHRM Certification Newsletter
Washington Post

3. What are YOUR certification questions?
Let’s Hear from You!
What do you want to get out of this session? What questions do you have and what do you want to know?
Number of chapters in your state? Members in Your Chapter?
How many are presently certified? All others are certifiable!!
How many are certifiable this year? Next year?
Where are our members currently taking the preparation for certification?
What are we doing to raise awareness of the importance of being certified?
How are we currently marketing certification and educational events?
What chapters in our state are doing a super job with certification? Let’s contact them!
Etc.

4. Why Promote Certification?
Advance the Profession and your Members’ Professional
Development
Meet your SHAPE Goals
Earn $20 for each SHRM Certified Member
Become a Learning System Champion

5. Don’t Let Your Members Miss The Pathway
How many in this room are SHRM certified?
How many are legacy certified?
Do you know where your chapter members are in terms of their certifications?
Time is running out: December 31….

6. Who is Eligible and When?
Important to know new certification eligibility so you can educate and inform your members. Expanded eligibility for SHRM certifications!
No distinction between exempt and non exempt; gives more credit for HR education; 1,000 hours qualifies for a year;

7. Certification Preparation Options
for Your Chapter
Collaborate with an Education Partner school to offer course
Offer a Chapter/State Council Study Group
Both!
We’re going to talk about all of these today!

8. What’s an Education Partner?
A College or University that is exclusively offering
the SHRM certification preparation course
Over 225 education partners around the country
Many work closely with the chapter in their locale
How do you get to know them? Let’s talk!

9. Where to Find SHRM Education Partners?

10. Why collaborate with an Education Partner?
Supports new SHRM and chapter member growth!
Opportunity to use employer tuition reimbursement
Advances the profession locally
Opportunities for certified members to learn of business courses offered and maybe to become adjunct faculty
Allows valuable chapter resources to be utilized elsewhere
Opportunity for chapter to earn $20 per SHRM Certified Member
Discuss tuition reimbursement

11. Offering A Chapter Study Group
Easy implementation with SHRM Learning System Instructor and student materials
Access to volume discounts for 5+ students and a facilitator
Recertification and professional development opportunities
(even for those not preparing for the exam!)
Support members who may not have access to tuition reimbursement
Potential revenue generator
Opportunity for chapter to earn $20 per SHRM Certified Member
Things to consider when doing a study group:
Promotes networking and professional friendships among chapter members.
Quality, reliability, experience of Instructor; does instructor need training?
Marketing and innovative ways to attract new students
Convenient and comfortable location
Timing of the class – semester or shorter, day(s) of week, hours of class

12. Resources For You in VLRC
Marketing Certification Prep Resources
Resources For You in VLRC
Section on How to Promote Certification
Resources on how to market your educational event

13. People Resources available to you!
There is a team of people to help you with your certification questions!

14. Meet some of your Resources!
Alison Costello
Mindy Flood
Taimi Herron
Kim Rudrud
SHRM Learning System Regional Managers are here to help you!
We call out the states that we work with and people come to corners and meet us here.

15. How Do You Become a LS Champion?
Offer SHRM Learning System to Members on Your Own
Partner With Local Education Partner
Offer a SHRM Learning System Study Group for members
Purchase 1 facilitator guide and a minimum of 5 participant guides
Ensure a participant kit is purchased for each member
Find a local school in your area on SHRM’s website & reach out to form partnership/connection
Promote a classroom-based, instructor-led course to your members
SHRM Chapters:
____ SHRM chapters offered cert prep study groups in 2015
____+ collaborated with Education Partners
All recognized as Learning System Champions today
Education Partners:
Confirming continued exclusive partnership with SHRM
220+ Education Partners – growing daily
10 new Education Partners
Updated Partner list on SHRM’s site Now!

16. Become a Learning System Champion
A Learning System Champion is a chapter that promotes SHRM Certification to their members
120+ Chapters were awarded 2014 Learning System Champion status last year
135 Chapters have earned 2015 Learning System Champion Status
Recognition for your Chapter

17. Learning System Champion Recognition

18. State Council/Chapter Incentive Program
State Councils will earn $10 for every SHRM National member in the state who is SHRM certified on December 31, 2015
Chapters will earn $20 for every SHRM National member in the chapter who is SHRM certified on December 31, 2015
Incentive program will continue in 2016
Payments will be made in January 2016 and January 2017
This Incentive Program aligns SHRM and its affiliates, encourages participation in the SHRM certification program, and compensates State Councils/Chapters for any revenue loss associated with decline in recertification activity related to the legacy certifications.

19. Track, record, and promote
SHRM Monthly Membership Report
Column Z
SCORECARD INFORMATION
SHAPE
SHRM Certification
Chapter Size
Total # Mbrs in Chapter
# of Multi Members
# LMOs in Chapter
2015 Audit Month
Chapter Affiliation %age
2014 Excel Award
# of SHRM Certified SHRM members primarily coded to chapter SM
1,186
100.00%
Bronze 29

20. Where will your state/chapters be by YE2016??
How can you “take it up a notch in 2016?” What are some goals – just dreaming!
Is my Board or Council committed to Certification? What can I do?
Benchmarking with other chapters of our size across the nation – talk to Regional Manager
How can we reach members at large?
Can we commit some of our money from the certification incentive program to help with certification?
Scholarships? Sponsored?
Virtual study group?
Thoughts from the group!

21. THANKS!