1. TP’s “26Passions” by date: 1942-2006

2. Leadership Effectiveness (Vietnam/2 Commanding Officers: “Captain Do it.” vs “Captain Plan it.”/ “Talk” vs “Action.”) … ’66-’68 (’06) Organization Effectiveness (Vietnam Seabee Battalion in the field vs Pentagon) … ’69-’70 (’06) B>A* (R.F.A.) (*Behavior drives Attitude: Action takes precedence.) … ’71-’06 Implementation = #1 … ’73-’77 (’06) “Soft is Hard” (“Management Style,” etc.) … ’77-’79 (’06) Soft is Hard: “It’s the PEOPLE, stupid!” (Gobs of autonomy!) … ’66 ’06 (Org) Structure> (Biz) Strategy … ’77-’83 (’06) Strategy-Structure+/ “McKinsey 7-S” Model ... ’77-’81 Action>Planning … ’74-’06 Mess = Reality (Act accordingly!) ... ’77-’06 Skunkworks/Skunks (“Offline” Innovation/ Innovators) … ’84-’91 MBWA … ’80-’85 (’06) Excellence I … ’79-’84

3. Mid-size biz is cool … ’84-’89 (’06) Customer service … ’84-’88 Innovation … ’87-’92 Free trade/Hayek … ’90-’92 New Org Models … ’92-’96 PSF (PSF = Everything!) … ’92-’06 WOW! (WOW! Projects) (“Hot” language) … ’93-’06 Brand You … ’94-’00 Design … ’94-’06 Women (Markets-Leaders) … ’96-’06 Healthcare (Quality-Wellness-PatientCentric) … ’06-?? Exuberance-Passion-Relentlessness (Soft is Hard) … ’42-’06 EXCELLENCE II … ’06-??

4. THE “5 DAMN ITS”

5. To The Mat: The “5 Damn Its” Women. P. S. F. Brand you. R. f. a
To The Mat: The “5 Damn Its” Women. P.S.F. Brand you. R.f.a. EXCELLENCE. ALWAYS.