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Communications session

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Presentation on theme: "Communications session"— Presentation transcript:

1 Communications session

2 Member communication preferences
preferred channel for two way communications Not big on social media – but growing: 17,000 csp Twitter account, most will be members Also like to see more video Mix of channels is best strategy

3 What do members like? Professional issues – of course!
Pay, downbanding, pensions, but also work life balance (maternity rights) Employment advice eg 'Advice Line' in Frontline Examples of success, local and national Members 'doing it for themselves' – including interviews with reps

4 Stewards behaviours, preferences
Face to face (with SNO) Steward specific comms via icsp, Stewards News but only minority read / access them regularly Nearly all on Facebook, 4 in 10 on Twitter BUT only small minority use social media for union activity

5 Social media and stewards – fast facts
Of those who use Twitter / Facebook 83 per cent follow /like members in their trust board 41 per cent follow / like other csp stewards 22 per cent follow other trade unionists / campaigners

6 Common themes Information overload Lack of time
Want more succinct / action based info Dissatisfied with icsp and CSP website Generally feel getting sufficient info on issues that matter to them

7 Things you could do - weekly
5 min scanning the CSP weekly ebulletin 5 min checking into your icsp reps' network 1 tweet / retweet on employment matters

8 Things you could do - monthly
1 comment on CSP website news story 1 brief posting on your icsp reps' network 1 petition signed, letter sent to MP or other small action promoted by ERUS, CSP affiliated orgs or TUC

9 Plans underway Revamping icsp New Stewards News e-newsletter
Print on demand Pro formas for workplace wins, new reps More promotion of training days Gathering, disseminating local intelligence on union activities/employment issues

10 Things you could do - annually
1 letter or quote supplied to frontline, or your local media Attend 1 TUC-backed public event (or 1 or more other members attendance secured)

11 Key contacts Frontline – letters and suggestions for stories * Stewards News – @going_to_work * CSP website – log in and comment on any news item, Like It or Tweet

12 Tom Gill gillt@csp.org.uk @mrtomgill


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