1. University of North Carolina at Charlotte
Audience View
Charisse Cotton
Mentor:
Dr. Heather Lipford
Summer Research at
University of North Carolina at Charlotte

2. The Importance of Privacy
Making Headlines
With the increasing convenience of social
networking, more and more users are feeling the pressure of privacy breach.
Introduce social networking sites
Discuss privacy issues related to those, use headlines as examples…

3. Facebook’s Interface Complex options Inconsistencies
No visual feedback
There is no way to tell what the outcome of your settings are

4. Audience View Our Research at a Glance
Features
Users may configure their privacy settings based on a visual representation of what individual audiences can view.
The ability to show or hide components from one’s profile with the click of a lock button
Audience View’s propagation functionally adds quality and speed to making configurations.
Skip the last two and say the first one

5. Audience View Our Research at a Glance

6. The Study
Our study focused on the comparison of Facebook’s and Audience View’s interface.
Preliminary Questionnaire
Collect biographical data
Tasks – 10 questions
2 observational
8 configurative
Post Interview
Receive initial feedback
Number of users
Sum
We measured their confidence on a seven point scale, duration, accuracy.

7. The Results Averages: Confidence Facebook Audience View p-value Q1 5.76
0.167
Q2a
6.8
0.005
Q2b
5.9
Q2c
6.1
0.124 Q3
0.054 Q4
6.7
6.3
0.187 Q5
6.4
6.5
0.406 Q6
0.141 Q7
6.666 Q8
0.364 Q9
6.555
0.223
Q10
6.333
0.112
The ones that are highlighted show a better w/ AV. 3/10 7

8. The Results Our Research at a Glance
Averages: Time (sec.)
Facebook
Audience View
p-value Q3
72.9
35.9
0.001 Q4
47.5
57.4
0.440 Q5
34.9
37.6
0.623 Q6
74.6
32.6
0.002 Q7
69.4
24.4
0.003 Q8
73.1
27.4 Q9
83.1 24
0.008
Q10 89
33.3
0.017
Q4, Q5 users had to go to several pages whereas on Facebook users only had to go to one page

9. The Results Our Research at a Glance
Averages: Accuracy
Facebook
Audience View Q1
82%
62% Q2
93%
100% Q3
20%
70% Q4
90%
50% Q5
80%
60% Q6 Q7 Q8 Q9
Q10
Explain why I don’t think this is good and we know it’s because of the ambiguity of the questions. Unclear to turn off for all audiences

10. What have we learned? Our Research at a Glance
Exploring the results:
Confidence – levels out between the interfaces
Speed & Accuracy – Although users are faster with Audience View, they are not more accurate
Preference – A majority of users liked the Audience View interface over Facebook’s
Suggestions –
Sum up each table
one or two bullets
Feedback, what did people prefer
Any interesting suggestions
_______________________________
Informative box with help and instructions
Making it more clear what audience you were looking at, easy to forget what tap you were on.
Informative display box
Summary feature
Better response system 10

11. Future Developments
Revision of the task questionnaire to remove any ambiguity
Use of the suggestions from the interviews to help improve Audience View
Continuation of the study
Expansion of the research by making similar comparisons to other social networks
Bring people one step closer to improving the way we secure our online privacy
Revising questions to remove ambiguity
Continuation of study
Use the suggestions to improve audience view
Comparing other social network sites interfaces using their structure
The development of other interfaces to improve the settings 11

12. Acknowledgements Heather Richter Lipford, Ph.D.
Jason Watson & Andrew Besmer
Lauren Hamilton
CRA-W DMP
Dr. Lipford
Jason, Andrew ____ Ph D students helping on the project!!
Lauren, she completed her summer intern, equall invovement
CRA-W DMP- made it possible for me to be here, tha

13. Any Questions or Comments are Welcomed!