1. CFA 201: The Entrepreneurial Mindset in Communications and Fine Arts
Professor Edward Lee Lamoureux, Ph.D.
Bradley University
College of Communications and Fine Arts
CLASS TEN

2. Market analysis (M in I'MART)
M in I'MART, page 18

3. Market analysis (M in I'MART)
This analysis is part of a Feasibility Analysis as presented in the textbook and represented in Appendix 3.1.
The material/findings will be helpful in Assignment 5
As a way of answering the 5 questions in the left column of the I’MART market analysis and as part of a Feasibility Study, one looks for data about markets and demographics.

4. Market Analysis Resources
Entrepreneur.com “How to Research Your Market”
Montana State U. Extension Service Start Up Feasibility Guide
Small Business Administration: Free small business data and trends

5. SBA: small business data and trends hyperlinks provided at SBA page [I did not link each one in the movie]
General business statistics
Find statistics on industries, business conditions
NAICS, FedStats, Statistical Abstract of the United States, U.S. Census Bureau
Consumer statistics
Gain info on potential customers, consumer markets
Consumer Credit Data, Consumer Product Safety
Demographics
Segment the population for targeting customers
American FactFinder, Bureau of Labor Statistics
Economic indicators
Know unemployment rates, loans granted and more
Consumer Price Index, Bureau of Economic Analysis
Employment statistics
Dig deeper into employment trends for your market
Employment and Unemployment Statistics
Income statistics
Pay your employees fair rates based on earnings data
Earnings by Occupation and Education, Income Statistics
Money and interest rates
Keep money by mastering exchange and interest rates
Daily Interest Rates, Money Statistics via Federal Reserve
Production and sales statistics
Understand demand, costs and consumer spending
Consumer Spending, Gross Domestic Product (GDP)
Trade statistics
Track indicators of sales and market performance
Balance of Payments, USA Trade Online
Statistics of specific industries
Use a wealth of federal agency data on industries
NAICS, Statistics of U.S. Businesses

6. US Census Bureau Search Tools and Data Portals
Industry Statistics Portal
Census Stats
Community Fact Finder
State Data Centers
Economic Census

7. For class 11
“5 ways to design your life in 2013” & Design Thinking (.pdf file on Sakai); IBM and design thinking
Paper 3 (Anatomy of a CFA-type entrepreneurship) is due Oct. 31.

8. CFA 201: The Entrepreneurial Mindset in Communications and Fine Arts
Professor Edward Lee Lamoureux, Ph.D.
Bradley University
College of Communications and Fine Arts
CLASS TEN