1. Communications to ISIR
February 2017

2. ISIR
Definition: someone who has indicated Ivy Tech Community College on their FAFSA, but not applied or submitted RFI/inquiry

3. Statewide

4. ISIR One call, one email after Blackboard receives record
7 days –
14 days – Call,
21 days –
35 days –
42 days – Call,
90 days –
What is retargeting?
Gather a list of the target audience – is most important
Third party vendor delivers to list
User opens the – reported as “open rate” – and now has “engaged” with the
User is then “retargeted” through the course of the campaign with additional digital ads regardless of website visited
Goal is to have the user apply to the college