1. Advertising Management Chapter 1 Class BBA Part IV Advertising Excellence

2. Advertising Advertising is the nonpersonal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Bovee/Arens, 1992

3. Inside the Advertising Advertisers Advertising Agencies Media Suppliers

4. Types of Advertising Advertising can be categorized into four major Dimensions 1.Target Audience 2.Geographic area 3.Media 4.Purpose

5. Target audience Consumer Advertising Business Advertising 1. Industrial Advertising 2. Trade Advertising 3. Professional Advertising 4. Agricultural Advertising

6. Geographic area International Advertising National Advertising Regional Advertising Local Advertising Retail Advertising

7. Media Print i.e. Newspaper, magazine Electronic i.e. Radio, Television Online i.e. social networking sites Facebook pages Out of home i.e. posters, bulletins, spectacular