1. BGU TEAM ALON HAGAR OSNAT NOA
To be or not to BEE
BGU TEAM
ALON
HAGAR
OSNAT
NOA

2. Key Issues
Beekeeper is a new innovative disruptive player in the operational communication platform- connecting staff, managers and more
Beekeeper values lead this company- collaboration, simplicity, open mindless, proactiveness and tolerance to failure
Beekeeper is growing and reaching new segments while trying to stabilize itself, and its core business- Scale up challenge ahea

3. Problem Definition
What Should Beekeeper do in order to increase profit and grow while not impacting quality of service and company’s DNA

4. Main Challenges
Should BK focus on one single vertical or many- how to scale up
What should BK do regarding its organizational structure
How can BK attract new types of costumers and stakeholders

5. Company Analysis

6. Increase but not enough
Company Analysis
Increase but not enough

7. Competitor’s Analysis
Successful in recruiting funds but not enough

8. Alternatives Market development Diversification Market penetration
Product development
New
Market
Existing
Existing
New
Product

9. Alternatives Product development
New social online platform for employees from same segment, different organization

10. Market penetration Hotels segment Large customer base
Multiple operations
BK is Familiar with technology and needs
BK is Familiar with hotels’ organizational structures

11. New Customer- B2G cooperation
Market Development
New Customer- B2G cooperation
Large customer base
Need due to high beaurarcy
Stability of segment
Many deskless employees
Governmental customer will reduce risk in case of abandon of existing customers, or changes in hotel markets
More profits

12. Alternative Analysis Product development- new feature- social network
Market penetration- emphasis on hotels
Market development-
B2G
Feasibility - VV
Low Risk V
Suitability- aligned to values
Profitability --
Time to market

13. Recommendation Market penetration- emphasis on hotels
Market development- B2G

14. Implementation Plan 2019-2022 Short Term 2022-2025 Medium Term 2025+
Long Term

15. Implementation Strategy
Marketing
New Features
Facility-
Relocation of staff to BeachHead headquarters from Switzerland to San- Francisco- Hotels segment
Other Industries-
Manufacturing and retail
Short Term

16. Short Term Hitch- 2020 Translate IT- 2020 New Features
Utilize app and corporate with local startup to create a car pooling platform for employees
Translate IT- 2020
Automated translation by speech for employees,
Cooperation with startup
New Features
Get To Know Me- 2022
Create personal staff profile-
hobbies, preferences at work place…
New features to increase quality and service, while improving human interactions with secured info

17. Short Term
Designated ads on app for staff
Marketing
Increase Profits
Hotels’ professional conferences
Use accelerator hub connections
Reaching out to new hotels- emphasis on our specialty on hotels
Increase Customers
Reach not to early adopters based on experience with international hotels chains

18. Short Term Other Industries- Retail Manufacturing
Emphasis on custom-made customer service, as an incentive.
Other Industries-
Retail
Manufacturing
Headquarters stay in Switzerland-
European based businesses
Preserving existing customers, no new customers

19. Medium Term 2022-2025 Medium Term B2G-
Emphasis on municipalities in Switzerland as a pilot
Medium Term
Starting with street cleaners, moving to maintaince staff –
Deskless employees
Special Offering-
30 percent off on services delivered-
If not successful they return investment
Ronald Cohen as a model for impact investment

20. Long Term Implementation
B2G-
Add police employees
Expand from Switzerland to Germany
Facility-
Expansion of San-Fransisco headquarters due to hotels segment growth
2025+
Long Term
Look for new customers in retail and manufacturing

21. Implantation plan Timeline
short term
long term
2n+3rd Q 2018
2019
2020
2021
2022
2023
2024
2025
Market penetration
B2B HOTELS
mainstream beachhead HQ - locate temporary new office location in NA
establish new HQ in NA
partner with Universities
Engeneers interns programs
new bigger HQ
mainstream beachhead staff re-allocation
allocate potential new customers
market strategy dev.
target marketing
locate potential adv. Sponsers
1st half
launch advertising inside app and web
2nd half
APP fitures
locate & partner with translation app
launch traslate
develop get to know me fiture
launch get to know me fiture
partner with carpooling Start-UP
Lunch Hitch (carpool)
other industries
re-allocate staff team - within swiss HQ
personal communication with customers

22. Implantation plan Timeline
short term
long term
2n+3rd Q 2018
2019
2020
2021
2022
2023
2024
2025
market development
B2G - swiss
approach to impact invest funds
locate potential stakeholders within local municipalities
2nd half
1st half
Approach with offer to stakeholders
Develop custome made to - street cleaners
Pilot 1st year - SWISS
3 municipalities
8 municipalities
20 municipalities
develop custome made to - mainetainance
30% discount 1st year
develop custome made to - local police
exapansion to Germay

23. Finance Staff allocation 2018 Hotel 8 other 4 B2G 3 total cost
2018
Hotel 8
other 4
B2G 3
total cost
1,800,000
new engneers b2b
3 H level
360,000
2 L level
168,000
528,000
new total
2,328,000
yearly salary
H engeneers
120,000
L engeneer
84,000

24. Investment projections
Finance
Investment projections
leacing new HQ in NA (yearly)
150 s.feet
750,000
mainstream beachhead staff re-allocation
20,000 per person
160,000
target marketing
10,000
locate potential adv. Sponsers
5,000
translation app
50,000
develop know me app
100,000
carpooling
1,125,000
impact invest requests
27,600
B2G non-engneers staff
5 new staff
138,000
new Engeneering
528,000
693,600
1,818,600
new bigger HQ   10,000,000

25. New offer Value projections – B2G
Finance
New offer Value projections – B2G
100 employee
month
year
carpool
50,000
600000
communication
30,000
360000
Stats on work
1,560,000

26. Crisis in hotels segment
Risk Mitigation
EU new legislation
Switzerland is not a part of the EU
B2G is not achieving
Expand to airport segments and airlines due to suitability of existing product
Crisis in hotels segment
Move to new hospitality forms- boutique hotels

27. conclusion Marker development Diversification Market penetration
Product development
New
Market
Existing
Existing
New
Product

28. ENGINEERING HEADCOUNT
APENDIX
EXHIBIT 4
EMPLOYEE HEADCOUNT
ENGINEERING HEADCOUNT
2015
2016
2017
2018
CAGR 2 5 14 15
96%
OVERALL HEADCOUNT 38 87
118
99%