1. Digital Citizenship Module 1: Online Advertising
Pilot Project- Mr. Finch’s Class
Grade 8 Group D 2015

2. Review: What is digital citizenship?
Safe, legal, and responsible use of information and technology
Positive attitude toward using technology that supports collaboration, learning, and productivity
Personal responsibility for life long learning
Leadership for digital citizenship
(Ribble, 2008)
Review: What is digital citizenship?

3. Agenda for 5 Week Program (as voted by the students)
Introduction -Technology Inventory
Module 1: Online Advertising- Coco’s Choco Match
Module 2: Online Chatting- Instant Pigeon
Module 3: Social Networking- MyFace
Conclusion-Pilot Group Feedback
Agenda for 5 Week Program (as voted by the students)

4. Digital Citizenship Survey Results
Of the grade 8 students from our school that were surveyed anonymously online:
53.4% (23) are online more than 21 hours per week
76.7% (33) have a mobile device that can access the internet
46.5% (20) send more than 30 text messages per day

5. Digital citizenship Survey Results
75% (30) have Facebook accounts
75% (30) have Instagram accounts
70% (28) have Snap Chat accounts
40% (16) have Twitter accounts
76.2% (32) use the internet regularly to text/online chat
71.4% (30) play games online
54.8% (23) find information for school
45.2% (19) share photos/video of themselves
40.5% (17) find information for personal use
Only 16.7% (7) use regularly

6. Digital citizenship Survey Results
31% (13) have social media accounts that they keep secret from the family & friends
23.8% (10) report being bullied, harassed, or shamed online
23.8% (10) report interacting with strangers online every week or more
18.6% (8) have tried “sexting”
12% (3) report that others have shared or posted images or video of themselves engaging in illegal, sexual, or inappropriate behaviour

7. Digital citizenship Survey Results
76% (19) report having used vulgar or inappropriate language (swear words, racial insults, homophobic comments, etc) in public spaces online (spaces other than a personal or messages)
24% (6) report having used the internet to insult, embarrass, or shame someone
12% (3) report that they have shared or posted images or video of friends engaging in illegal, sexual, or inappropriate behaviour

8. Digital citizenship Survey Results
25.6% (11) believe that they are 100% safe and respectful online,
53.5% (23) believe that they are safe and respectful online most of the time
11.6% (5) say they sometimes take risks or are not respectful online
1 student stated I am NOT safe and respectful online
3 students said I do not know if I am being safe and respectful online

9. Module 1: Online Advertising-Coco’s choco match
Learning Objectives:
Recognizing and Decoding Advertising
Recognizing advertising environments
Recognizing and questioning advertising claims
Understanding that immersive environments and “advergames” are used to collect consumer information and build brand loyalty
(Source: Passport to the Internet Teacher’s Guide, 2015)
Module 1: Online Advertising-Coco’s choco match

10. Discussion Where and when do we see online advertising?
What do you think is the purpose of these ads?
Discussion

11. How to access the program
Log in to Learn Now BC ( using Chrome and user/pass given on folder
Click on Passport to the Internet icon , in Media Smarts page click on licensed agreement link for Passport to the Internet, then click on Technical Requirements link under Classroom Tutorial,
Type in usernames (case sensitive, must use same username each time, must use same username as Learn Now BC eg: lia.larson)
Select grade level (senior)
Select Avatar
In the Train Station- click on the poster
How to access the program

12. You can play the advergame, Coco’s Match, when you have completed
Print your passport and put into your journal (printer: BigBird)
Complete your Refection for this module in your journal
Finished the module?

13. What tactics do advertisers use to attract kids to their ads?
(logos, pictures, mascots, advergames, contests, clubs, free offers, etc)
How do ads collect personal information?
(contests, games , quizzes/surveys, and special clubs)
What information is NOT advertising?
(privacy policies, copyright, nutrition info, how to play, etc)
Take Away messages: Think critically, recognize advertising material, and question advertising information!
Discussion