1. The 11th Hour (Introduction)
SMELL Notes (fill in the blank!), Vocabulary, Montage

2. Today: Goals: Focus Questions
Students will explore montages and how they convey emotions
Students will continue to analyze persuasion techniques
Through multiple viewings of the opening sequence of a documentary, students will analyze how images and sound can convey a documentarian’s intent and evoke a strong response in a viewer.
How doe people create arguments?
How do filmmakers use persuasive techniques to convey their perspectives?
Can activism be combined with a documentary without compromising the truth?

3. Notes on analyzing Rhetoric
S.M.E.L.L.
Notes on analyzing Rhetoric

4. RECALL: Rhetoric (Appeals)
Rhetoric is the study and practice of communicating to target audiences that persuades, informs, inspires, or entertains in order to change, reinforce beliefs, values habits, and actions.

5. Along with grammar and logic, rhetoric is one of the three ancient arts of persuasion (Remember?)
Grammar is the “mechanics of a language
Logic is the “mechanics” of thought
Rhetoric is the use of language and thought to persuade

6. Writing Rhetoric
When engaging in rhetoric, whether one is the sender or the receiver, it is important to consider the three modes of discourse or appeals:
Logos, Pathos, Ethos

7. The greatest obstacles that a communicator of rhetoric must overcome are logical fallacies.
Logical fallacies will weaken your argument and damage the credibility of communicator
(Because they’re illogical)

8. Reading Rhetoric
Rhetoric is all around us. It is usually used for the purposes of the common good, but can often be used to manipulate and control the beliefs of people.
That is why it is so important for us to be able to critically analyze all forms of rhetoric in order to understand it’s true intentions behind it.
You don’t want to get played by someone who “out-talks” you

9. The S.M.E.L.L Strategy
The SMELL strategy of rhetorical analysis allows us to pick apart rhetorical messages by considering 5 key features of any message.
In other words, another fancy chart that helps us remember what we need to look for when considering the validity of someone’s argument that can’t (or isn’t) in syllogism form.

10. S Sender/receiver relationship
Who is the person/group delivering the message?
Who are the images and language meant to attract?
What is the relationship between sender and receiver? (business vs employees; activists vs. general public)

11. M Message What is the message that is being conveyed?
What does the sender intend for the audience to understand/change their mind, etc.?

12. E Ethical and Emotional strategies used Ethos and Pathos
What do the senders do to target their audience’s ethical and emotional sense of being?
What is the desired effect of the message?

13. L
Logical strategies
What does the sender do to appeal to a person’s sense of logic?
How does it affect the message?
Consider the logic of the images, sounds, and words.

14. L Language What type of language is being used to convince others?
How does it affect the meaning and the effectiveness of the message?
Look at diction (word choice)

15. Vocabulary Day 8 (Task 3)
Juxtaposition
Stakeholder
Montage

16. Vocabulary Day 8 (Task 3)
Juxtaposition- two things being seen or placed close together with contrasting effect for comparison.

17. Vocabulary Day 8 (Task 3)
Stakeholder-a person with an interest or concern in something, especially a business.
Oftentimes it is more than just a personal interest, for example, they could be financially invested.

18. Montage- Have you heard of this before?
Vocabulary Day 8 (Task 3)
Montage- Have you heard of this before?

19. Vocabulary Day 8 (Task 3)
Montage- the process or technique of selecting, editing, and piecing together separate sections of film to form a continuous whole.
FYI: In the art world… when you use pictures it is called a collage.

20. What is a montage? Examine the Montage example clip:uI
What emotions does the clip evoke?
Visual track- primary/archival footage
Audio track- Diegetic/non diegetic sounds, dialogue/narration
Text

21. What is a montage? #2 Examine the Montage example #2 clip:
9nc
What emotions does the clip evoke?
Visual track- primary/archival footage
Audio track- Diegetic/non diegetic sounds, dialogue/narration
Text

22. The 11th Hour (previewing the text
Looking at the title and the cover, what are your expectations about the documentary?
What might these symbols represent?

23. The 11th Hour We will watch the opening 3 times:
1st: with the sound off. It is a powerful sequence of images. Jot down your immediate reaction to the montage.
2nd: Slow-Mo. List as many of the images you see on your paper.
Explains the sequence of images. What is suggested by the order?
3rd: Sound on. The sound is as powerful as the series of images. After viewing, write the effects of sound on the images. Revisit logos, ethos, and pathos.