1. IEEE-HKN Report to EAB 23 November 2013 John Orr, President, IEEE-HKN
Nancy Ostin, Director, IEEE-HKN
1/10/2019

2. Current State of IEEE-HKN
Active Chapters increased from 97 (in 2012) to 157 (in 2013),
62% increase
Four new and eight re-activated Chapters in 2013
Retention as of August 2013 (from MGA):
Overall IEEE student members: 26%
IEEE-HKN student members: 46%
Alumni database: From 8,044 (in May 2013) to 9,562(Nov 2013), increase of 19%
Social media: Current reach on Facebook is to 45 countries, over 120,000 people.
The gender breakdown is 29% women and 71% men.
Top two countries for followers are India and the United States.
1/10/2019

3. IEEE-HKN FY13 Budget & Forecast
2013 Budget $k
2013 Forecast $k
# Inductees
2260
2518
Ind. $60 each
135.6
151.1
MGA $32 each
72.3
80.6
Total Revenue
375.6
309.7
Expenses
359.9
Auth. Mktg. Overspend
160
Total Expense
519.9
Net P&L
(210.2)
Net of Auth Overspend
(50.2)
Net if IEEE-HKN recv’d $60
30.4
1/10/2019

4. Student Leadership Conferences
2013: Arizona State, March, 2013
Virtual Leadership Conference, 24 October, 2013
2014: Iowa State,14 – 16 March, 2014
2015: U Cal, Berkeley (Centennial of the Berkeley Chapter)
1/10/2019

5. Awareness/Outreach Events
Founder’s Day: October Chapters reported activities
Eminent Member Dr. Faqir Chand Kohli Induction at MIT, October, 2013
Tuskegee, WPI, UCLA

6. Five Year Business Plan
Establish a business plan based on a market assessment for new revenue opportunities, growth potential, Chapter growth, increased invitation acceptance rate.
Five year business plan assumes:
Multi-year market study
Awareness building for IEEE-HKN
Growth in size and accuracy of Alumni Data Base
Develop Corporate Partners program, identify potential corporations, develop and execute awareness campaign
Establish IEEE-HKN as a market for recruiters
Introduce new products to meet other marketplace needs
1/10/2019

7. IEEE-HKN Development Concepts
Students
Chapters
Officers/ Alums
Corporate
Store/ other
University recruitment of graduate students
Expand Awards for service and leadership
Graduate Student Program
Industry Advisory Board
Expand Advertising in THE BRIDGE
IEEE-USA joint project for students to publish e-books
IEEE-HKN Training platforms and materials
Officer Training and Faculty Advisor Retreat
Corporate Recruiter Program
Research to quantify impact on corporations by IEEE-HKN
Match IEEE-HKN Students and Chapters to National High School competition events
Additional events
(ex: Founders Day)
Society Cooperative Projects
Job or Career Fair
Internship and co-op programs
Expand opportunities to be published
Develop program to provide volunteers to societies and conferences
Key Chapter
Reward Program
Undergraduate Research Conference
Society conference tracks on undergraduate student research
Student Research Publication
Global Expansion
Chapter insignia and signage
IEEE-HKN Annual Report
Corporate Sponsorship or partnership expansion
Distinguished Lecturer Series
Establish Region/Section IEEE-HKN presence
Chapter Mentoring or Brother Chapter (established chapters mentoring new chapters)
Formal mentor program
Technical program co-sponsorship
Alumni sales via the IEEE-HKN Store
1/10/2019

8. Summary of Business Development Activities Currently Underway
IEEE FinCom authorized up to $175k overspend in FY13
IEEE Foundation authorized establishment of an “Annual Fund” for contributions that is immediately spendable
Market Scan: RFP out; proposals under review
List Management: Underway, 19% increase in good records
Enhance Chapter Activities: Founder’s Day held; photo/video contests underway
Awareness Building: LinkedIn (4,365 Followers), Twitter (150 Followers), Facebook (1,501 Likes)
IEEE TV/Media: Successful Virtual Leadership Conference
1/10/2019

9. Status of FY13 Development Activities
Project
Budget
Will Use
Purpose
Status
Estimated Completion
Market Scan
$50,000
Potential opportunities for IEEE-HKN growth and financial stability
Once approved and the timeline has been established, will commence immediately
April 2014
List Management
$20,000
$18-20,000
To clean and update the current IEEE-HKN and HKN lists
Proposals received; will start presentation stage ASAP
December 2013
Enhance Chapter Activities
$10,000
New events
Founders Day Photo & Video Contests
Ongoing
Chapter Advisors
$12,000
Recognize the value of Faculty Advisors
Invite to SLC; Polo Shirts
Recognize years of service
March 2014
Awareness Building
Outreach to different audiences
Preparing collateral materials; Reprint THE BRIDGE (3 issues in one) “Key Chapter Award” Chapter Banners 
December 2013-January 2014
1/10/2019

10. Status of FY13 Development Activities (cont.)
Project
Budget
Will Use
Purpose
Status
Estimated Completion
Annual Giving
$12,000
$6,000
Will send year end solicitation based on updated lists
Will ask for support of the SLC
December 2013
IEEE-TV & Media
$20,000
Reviewing proposal
For content to be created in
December 2014
Website
$25,000 $0
The website is being transferred to the IEEE.org site
March 2014
Corporate Partnerships
$3-4,000
Establish relationships with corporations. Need Corporate list from list management cleansing service
Developing collateral materials
Waiting for creative services to develop branding ad suite
1/10/2019

11. Financial Plan, 2014 - 2018 2014 2015 2016 2017 2018 # inductees 2550
2700
2900
3100
3500
Revenue
287.3
354.4
417.8
490.1
549.0
Expense
363.6
480.9
510.6
585.7
501.2
Net
(76.3)
(126.5)
(92.8)
(95.6)
47.8
Net if full $60 rcv’d
5.3
(40.1)
3.6
159.8
Amounts in $1,000’s
1/10/2019

12. Strategic Planning Committee chaired by Steve Goodnick 5-year Goals
Realize sustained membership growth
Establish financial security
Expand signature activities
Grow alumni participation
Integrate IEEE-HKN fully into IEEE
Establish corporate partnerships
1/10/2019

13. Thank you! IEEE-HKN Report to EAB
23 November 2013
John Orr, President, IEEE-HKN
Nancy Ostin, Director, IEEE-HKN
1/10/2019