1. (BEE)FOCUSED Driving value through strategic action
DeGroote Consulting Group
Elizabeth, Chinomnso, Marley, Britney

2. (BEE)FOCUSED
hospitality
financial institutions
manufacturing & retail

3. How might Beekeeper strategically organize to drive sustainable profitability & growth?

4. key issues

5. key issues
strategic focus 1
Beekeeper is providing services to many diverse industries, which has resulted in lack of strategic direction and focus
importance
urgency
strategic focus
organizational alignment 2
Internally, tension between engineering and sales teams resulting in frustration and confusion has decreased productivity
Externally, Beekeeper must maintain existing customer base while capturing new and more risk-averse clients
organizational alignment
seasonality
seasonality 3
Sustainable growth must enable Beekeeper to withstand seasonality which exists within the hospitality industry
key takeaway
Beekeeper must take value-driven strategic action to drive growth.

6. analysis

7. stakeholders’ analysis
users
employees
power
regulators
customers
investors
interest
key takeaway
Strategic alignment will enable Beekeeper to deliver value to all stakeholders.

8. market analysis Hospitality Manufacturing & retail
pros
reach large portion of previously difficult to reach employees
direct positive impact on customer experience
decrease employee turnover
increase employee satisfaction
limited ability for workforce to be impacted by automation in future
cons
seasonality of hospitality industry can lead to fluctuation of revenues
Manufacturing & retail
pros
reach large portion of previously difficult to reach employees
decrease employee turnover
increase employee satisfaction
less seasonality
cons
increase in automation may decrease workforce
Financial institutions
pros
decrease employee turnover
increase employee satisfaction
regulated industry mandates adoption of compliance software
no seasonality
cons
competitive environment already dominated by Microsoft and others
key takeaway
The hospitality industry is best suited to adopt and value Beekeeper’s solution.

9. opportunities

10. opportunities Focus on hospitality Focus on manufacturing & retail1
Focus on hospitality 2
Focus on manufacturing & retail 3
Focus on financial institutions

11. manufacturing & retail financial institutions
Decision matrix
factor
weight 1
Focus on hospitality 2
Focus on
manufacturing & retail 3
financial institutions
strategic focus
0.5 4
organizational alignment
0.3
seasonality
0.2 5
total
3.6
2.9
3.2
evaluation scoring legend 1
low 5
high

12. preferred solution

13. (BEE)FOCUSED
1 year
Build
Engage
Evaluate

14. implementation

15. Build ● Engage ● Evaluate
key activities
Build
find new office space
improve app to incorporate more data collection and feedback loop
focus on hospitality client growth
retain existing non-hospitality clients
search for space
redesign customer feedback loop
pilot with client data
considerations
marketing
non-hospitality clients may feel alienated
clients are resistant to changes on app
new office space may be difficult to find
Engage
Evaluate

16. Build ● Engage ● Evaluate
key activities
Build
town hall meeting
matrix structure implementation
bee your own clients
introduce/encourage rewards for app usage
provide client memo in alignment with GDPR
provide status call for investors
Engage
organizational redesign
internal launch of app and rewards system
considerations
communicate new features
employees may be resistant to change
employees/clients may be more risk averse due to GDPR
launch rewards system
external engagement
internal engagement
Evaluate

17. Build ● Engage ● Evaluate
key activities
Build
client check ins
insight presentations
change implementation assistance
feedback loop evaluation
Engage
Evaluate
ongoing client engagament
considerations
low implantation of recommendations
low client interest in insight development

18. investment Build Engage Evaluate Sum of 0-3 months Sum of 0-6 months
Sum of 6 month-1 year
Build
$1.1 m
$1.0 m
Engage
$160.0 k
$100.0 k
Evaluate
$200.0 k
Grand Total
$1.2 m
$1.3 m

19. return on investment Revenue Growth Cash flows $3,960,000 Cost
-$3,700,000
ROI 7%

20. key success factors

21. $ key success factors factor target timeline people
employee engagement response
60%
1 year
Client engagement response
40% $
profit
Revenue % of cost
75%
Hospitality as % of revenue
50%
process
Data sharing agreement
30-50%
Feedback loop effectiveness
65%

22. risks + mitigation

23. risks + mitigation risk likelihood impact mitigation
Lose non-hospitality customers M
A focused differentiation strategy allows you to gain new customers by providing more value specific to their needs
GDPR stops employees from engaging H
Rewards systems gives employees a form of payment for their data
Recommendations from data insights not implemented L
Consistent communication about customer needs allows for personalized recommendations that will satisfy customers and are more likely to be implemented

24. (BEE)FOCUSED 1 year Build Engage Evaluate hospitality
financial institutions
manufacturing & retail

25. Appendix

26. Cost by department Sum of 0-3 months Sum of 0-6 months
Sum of 6 month- 1 year
Marketing
$100.0 k HR
$160.0 k
$300.0 k
Logistics
$1.0 m
Grand Total
$1.1 m
$1.2 m
$1.3 m
cost by department

27. Cost summary Sum of 0-3 months Sum of 0-6 months
Sum of 6 month- 1 year
Build
$1.1 m
$1.0 m
Marketing
$100.0 k
Logistics
Engage
$160.0 k HR
Evaluate
$200.0 k
Grand Total
$1.2 m
$1.3 m
cost summary

28. Revenue breakdown Revenue breakdown 2015A 2016A 2017A 2018P Hospital
27%
$260,000
$866,667
$1,386,667
$2,560,000
Manufacturing
Retail
revenue breakdown

29. Revenue breakdown revenue breakdown 2015A 2016A 2017A 2018P Hospital
40%
$390,000
$1,300,000
$2,080,000
$3,840,000
Manufacturing
20%
$195,000
$650,000
$1,040,000
$1,920,000
Retail
revenue breakdown

30. Funding funding Year 2015 2016 2017 2018 Funding $1,500,000 $5,000,000
$8,000,000
funding