1. SYNDICATED AUDIENCE DICTIONARY
PlaceIQ
Q2 2016
SYNDICATED AUDIENCE DICTIONARY

2. Location is the biggest indicator of intent.
SYNDICATED AUDIENCE DICTIONARY
PlaceIQ Audiences
Since the places we visit help define who we are, PlaceIQ uses location to create and segment granular yet scalable audiences. Our audiences are then modeled to optimize Place Visit Rate (PVR) while retaining the highest level of audience fidelity.
Location is the biggest indicator of intent.
Just think about it…
Are you more likely to be in-market for a car if you visit an auto brand’s website, or if you visit their dealership lot?
Are you more likely to go shopping if you search for the nearest mall, or actually show up at one?
Are you more likely to travel for business if you search for flights online, or visit the same airport every week?

3. SYNDICATED AUDIENCE DICTIONARY
AUTOMOTIVE AUDIENCES
Real-World Dealership Visitation
PlaceIQ’s automotive audiences consist of consumers that are truly in-market for a vehicle: millions of unique users that have physically visited an automotive dealership lot. These audiences are built using observed, real-world data and can be segmented by lookback periods and frequency.
Standard Audiences
Dealership Visitors (ALL)
Asian Dealership Visitors
Big 3 Dealership Visitors
Domestic Dealership Visitors
European Dealership Visitors
Foreign Dealership Visitors
Luxury Dealership Visitors
Luxury Domestic Dealership Visitors
Luxury Foreign Dealership Visitors
Non-luxury Dealership Visitors
Non-luxury Domestic Dealership Visitors
Non-luxury Foreign Dealership Visitors
Truck Dealership Visitors
Premium Audiences
Specific auto dealership audiences can be provided on a custom basis.

4. SYNDICATED AUDIENCE DICTIONARY
DINING AUDIENCES
Real-World Dining Behaviors
PlaceIQ’s dining audiences consist of consumers that have been observed at a restaurant: millions of unique users ranging from those that have enjoyed dinner at a casual establishment to those that pick up a convenient bite at a QSR’s drive through. Dining audiences can be segmented by breakfast, lunch, dinner, lookback and frequency.
Standard Audiences
Diners (ALL)
Breakfast Diners
Lunch Diners
Dinner Diners
Buffet Restaurant Diners
Casual Diners
Casual Breakfast Diners
Casual Lunch Diners
Casual Dinner Diners
Coffee Diners
Fast Casual Diners
QSR Diners
QSR Breakfast Diners
QSR Lunch Diners
QSR Dinner Diners
Premium Audiences
Audiences for specific restaurant chains can be provided on a custom basis.

5. SYNDICATED AUDIENCE DICTIONARY ENTERTAINMENT AUDIENCES
Real-World Recreation Habits
PlaceIQ’s entertainment audiences consist of consumers that demonstrate their passions in the real world: millions of unique users that have physically visited an entertainment venue. The observed recreation habits of consumers are powerful indicators of preferences and can be further segmented by lookback and frequency of visit.
Standard Audiences
Entertainment Visitors (ALL)
Athletic Recreation Visitors
Bar Visitors
Beaches Visitors
Casino Visitors
Cultural Venues Visitors
Gym Visitors
Movie Theater Visitors
Movie Theater Weekday Matinee Visitors
Movie Theater Weekend Matinee Visitors
Nature & Outdoors Visitors
Nightlife Visitors
Outdoorsy Visitors
Professional Sports Venue Visitors
Theme Park Visitors
Concert Venue Visitors
Dog Park Visitors
Golf Course Visitors
Horse Racing Track Visitors
MLB Stadium Visitors
Museum Visitors
Nature and Outdoors Visitors
NBA Arena Visitors
NFL Stadium Visitors
NHL Arena Visitors
Parks & Gardens Visitors
Racetrack Visitors
Ski Area Visitors
Water Park Visitors
Zoo Visitors
Premium Audiences
Specific entertainment audiences at the brand level can be provided on a custom basis.

6. SYNDICATED AUDIENCE DICTIONARY
FINANCE AUDIENCES
Real-World Bank Visitation
PlaceIQ’s financial audiences consist of consumers that are seriously involved with their finances: so much so that they’ve been observed visiting a bank in the real world. These are the consumers that move beyond online banking, segmented by lookback and frequency of visit.
Standard Audiences
Bank Visitors (ALL)
Premium Audiences
Specific bank chains provided on a custom basis.

7. SYNDICATED AUDIENCE DICTIONARY
RETAIL AUDIENCES
Real-World Shopping Behaviors
PlaceIQ’s retail audiences consist of consumers that have been observed shopping in the physical world: millions of unique users ranging from those that visit the grocery store to those that are shopping at clothing retailers, segmented by lookback and frequency of visit.
Standard Audiences
Premium Audiences
Retail Store Shoppers (ALL)
Auto Parts Store Shoppers
Big Box Store Shoppers
Cellular Phone Store Shoppers
Clothing Store Shoppers
Convenience Store Shoppers
Department Store Shoppers
Discount Store Shoppers
Electronics Store Shoppers
Errands Shoppers
Furniture Store Shoppers
General Store Shoppers
Grocery Store Shoppers
Hardware Store Shoppers
Home Goods Store Shoppers
Luxury Store Shoppers
Mall Shoppers
Office Supply Stores
Pet Store Shoppers
Pharmacy Shoppers
Sports Store Shoppers
Toy Store Shoppers
Specific retail chains provided on a custom basis.

8. SYNDICATED AUDIENCE DICTIONARY
TRAVEL AUDIENCES
Real-World Travel Behaviors
PlaceIQ’s travel audiences consist of consumers that have been observed traveling – at airports, in airline terminals, and staying at their favorite hotels: millions of unique users segmented by lookback and frequency of visitation.
Standard Audiences
Travelers (ALL)
Business Travelers
Commercial Airport Visitors
Hotel Visitors
Cost Conscious Hotel Visitors
Luxury Hotel Visitors
Premium Hotel Visitors
Tourist Destinations
Premium Audiences
Specific airport terminals and hotel chains provided on a custom basis.

9. SYNDICATED AUDIENCE DICTIONARY
What’s next?
Want to learn more about what PlaceIQ can do for you? Have questions about our audiences?
Please contact your PlaceIQ sales representative.
PlaceIQ
5 Bryant Park
1065 6th Ave., 18th Floor
New York, NY 10018
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