1. Speech Department Assessment for 2016/2017
Melissa Johnson
Mayra Holzer
Beth Perrell
Tracey Council

2. Preview
Background information on Courses Assessed (SPC 1608 and SPC 1017)
Targeting the At-Risk Student Population
Fundamentals of Speech (SPC 1608) Assessments and Results
Discussion and Action Plan
Interpersonal Communication (SPC 1017) Assessments and Results
Questions?

3. Background Information Cont.
Fundamentals of Speech (SPC 1608)
History of Assessment
Has evolved over 7 years
Outcomes:
Develop, organize, and support the verbal message
Use critical thinking skills when preparing and delivering persuasive messages

4. Background Information Cont.
Interpersonal Communication (SPC 1017)
History of Assessment
3 years
Outcomes:
Students will demonstrate interpersonal communication competence

5. Focus on At-Risk Students
Part of 5 Year Impact Plan
(Strategic Initiative set by the Board in Jan.’17)
Categories
1. Students who are not successful in
any of their first five courses
2. New students who are attending
college for the first time

6. Categories of At-Risk Students cont…
Students taking mathematics who have been identified as being in need of support
Students who are among those that have
declining rates of persistence, such as
African American males.

7. SPC1608 At-Risk Students Ethnicity Success Rate Modality Differential
African American
71%
Onsite
Caucasian
76%
Hispanic
79%
52%
Online
-19%
67%
-9%
66%
-13%

8. SPC1017 At-Risk Students Ethnicity Success Rate Modality Differential
African-American
75%
Onsite
Caucasian
Hispanic
78%
54%
Online
-21%
70%
-5%
64%
-14%

9. Other Speech At-Risk Student Data
Plan to further examine at-risk data for category #1 and #2
Historically, students take SPC courses in their first year in college (category #2)
Think about this data as we explore our assessment plans for both SPC1608 and SPC1017

10. Fundamentals of Speech (SPC 1608)

11. Interpersonal Communication (SPC 1017)

12. Competent Communicator
5 Characteristics:
Adaptability
Cognitive Complexity
Empathy
Ethics
Self-Awareness

13. 1017 Assessment History Fall 2014 – Spring 2015
Liza and Tina created 40-statement Self Assessment on the 5 Characteristics of a Competent Communicator
Consulted with Kory Floyd
Summer 2015
Piloted Self-Assessment (Pre- and Post- )
Worked with Statistics Consultant
Fall 2015
Expanded Trial (Pre- and Post- )
Built assessment into Qualtrics

14. 1017 Assessment History Spring 2016
Implemented college wide (Pre- and Post- )
Assessment Day 2016
-Based on results from college wide survey, faculty decided to focus on self-awareness

15. 1017 Assessment Plan
Fall 2016
-Reviewed and edited statements on self-awareness tool
-Reviewed resources on self-awareness
-Created LibGuide with activities on self- awareness
Spring 2017
Launched pre- and post-test survey college-wide
Reviewed data

16. Self-Awareness Response Rates
Total Pre- and Post- Surveys Completed
Percentages
Spring 2016 – 368
Spring 2017 – 437
29%
35%
*1260 Students Originally Invited

17. How To Increase Response Rates
Suggestions for improving student response rates?

18. I reflect on how others may perceive what I say.2
I reflect on how others may perceive what I say.
Post Test
Pre Test

19. I am mindful of how others react to my words during a conversation..9
I am mindful of how others react to my words during a conversation..
Pre Test
Post Test

20. I’m effective in knowing what to say and how to say it.10
I’m effective in knowing what to say and how to say it.
Pre Test
Post Test

21. I consider the effectiveness of my words as I am saying them.23
I consider the effectiveness of my words as I am saying them.
Pre Test
Post Test

22. I speak without thinking about the impact of my words. 22
I speak without thinking about the impact of my words. 
Post Test
Pre Test

23. I am able to objectively reflect on my feelings and examine them.27
I am able to objectively reflect on my feelings and examine them.
Pre Test
Post Test

24. Self–Awareness Results

25. Next Steps for SPC1017
Conduct a reliability test on current statements to narrow down to 10
Add case scenarios to target specific skills

26. Next Steps for SPC1017
Need to focus on how our assessment helps the at-risk student population
Students are receiving a lot of e- mail at the end of semester (SFI, post-test)
Create intervention for how this will help student learning

27. Questions?