1. What can Sports Volunteering learn from the wider voluntary sector?
IV TeamKinetic Volunteer Conference in association with Manchester Metropolitan University
What can Sports Volunteering learn from the wider voluntary sector?

2. Chris Martin – Founder Chris@teamkinetic.co.uk TeamKinetic.co.uk
How we can use data to understand the effectiveness of different rewards and incentives.
Chris Martin – Founder
TeamKinetic.co.uk

3. Where our data comes from
Over 75,000 volunteers, 200 different organisations 17,000 unique opportunities

4. How TeamKinetic WORKS Network Application Volunteers Provider - VIO
Admin – National Sporting Body
Application
Volunteers
Provider - VIO
Admin – 3rd Sector Org
Application
Volunteers
Provider - VIO
Admin – University
Application
Admin – Volunteer Centre
Provider - VIO
Volunteers
It’s worth at this point me going through some of more specific terminology
Volunteer –
Provider – VIO
Admin - VC / CVC
Application –
Network –

5. Analysis without numbers is only opinion Akin’s Laws of Spacecraft Design

6. Data we are able to examine
Awards and Nominal Badges Thumbs Up Feedback and Volunteer Thank You’s Perks & Benefits - It’s about appreciating what the volunteer is looking for from the experience Hour Trade vouchers - Linking Volunteering to real world rewards

7. Awards and Nominal Badges - Gamification
“the application of game-design elements and game principles in non-game contexts”
Most effective with Millennials and Generation Z
We tend to see a significant uplift in traffic on days we send “Awards” s. (17% non age specific sites 20%+ on our University customers)
Volunteers target “Award” levels
Competition is it a positive or negative?
Nominal Badges and other key milestone comms drive site traffic and site traffic means more volunteer hours.
Stratifying your volunteer cohort based on “Award” level improves retention of your more committed volunteers.

8. Thumbs Up Feedback and Volunteer Thank You’s
Your volunteer feedback matters for retention of your volunteer and for improving the performance of your opportunities
Length of Feedback matters
Content of the feedback matters
Negative feedback in not always bad!
Feedback does not appear to be influenced by age, gender or location in its importance.

9. Perks & Benefits
It’s about appreciating what the volunteer is looking for from the experience
A-B testing has shown that Perks and Benefits make a significant difference to recruitment levels
Low cost benefits vs high value rewards
Appreciating your target market for your opportunity and creating benefits that are appropriate is very important to an effective perk or benefit.

10. Hour Trades Linking Volunteering to real world rewards
Asking volunteers to log their hours is a double edged
Using Hour Trades you can “pump-prime” other aspects of your business and give the volunteers what they want
Different rewards for different users – let the user choose what works best for them.

11. Chris Martin Chris@TeamKinetic.co.uk TeamKinetic.co.uk +447825276426
@TeamKineticUK
TeamKineticUK
linkedin.com/company/teamkinetic/