1. Bowling Alleys
Team Project

2. What do they look like?

3. Team Project Unit Assignment of type of bowling alley Contents
Research – Industry, Target Market, Competition
Finance – Start-up costs, Prices for services and food
Three parts of the project
Formative Projects due throughout the unit. Projects 1-3 are due by January 30th. Projects 4-6 are due by February 6th. The last day to submit ANY of the projects will be February 6th – these are considered “rough drafts” so can’t be turned in at the same time as the final written report.
Final Written Report – Due February 8th & 9th (Your Block Period) (summative)
Presentation to the Class– February 7th(summative)

4. Bowling Alley Team Project #1
WHAT: Gain experience describing your business.
HOW: Create a Concept Statement for your business
Describe the type of bowling alley
Describe the community where you are placing your alley
Economics
Geographics
Demographic
Socioeconomics

5. Bowling Alley Team Project #2
WHAT: Gain experience conducting Industry Research
HOW: Conduct Industry Research
Write up a minimum of two paragraphs about the bowling center industry. Consider trends, current companies in the industry, industry annual sales, barriers to entry, etc.
Make sure to cite your sources!!!

6. Bowling Alley Team Project #3
WHAT: Gain experience conducting Industry Market Research
HOW: Create a Customer Profile for your business (industry level)
Based on the Industry Research --- Who are Bowlers for your specific type of bowling alley?
How do they hear about bowling alleys and specifically bowling alley promotions?
How often do they visit a bowling alley?
How can my products or services meet their needs, or what value can I provide?

7. Bowling Alley Team Project #4
WHAT: Gain experience conducting Target Market Research
HOW: Utilize the library resources to identify target market
Based on the business zip code, identify the target market based on:
Size of market
Demographics
Psychographics
How can you reach your market

8. Bowling Alley Team Project #5
WHAT: Gain experience creating a competitive matrix
HOW: Create a competitive matrix based on your bowling center. (see page 110)
Gather information about 3 to 4 direct and indirect competitors
Identify the primary target customer for each of your competitors
List the benefits the customers receive from each of the competitors
List the locations of the competitors (distribution)
List your opinion of their strengths and weaknesses
Remember this is all about your competition --- not you!!!!

9. Bowling Alley Team Project #6
WHAT: Gain experience creating a Price Sheets
HOW: Create a Price Sheet for food & bowling
Research two to three competitors to find their prices
Using Competition-Oriented pricing to create
A price sheet for bowling
A menu with prices for any food items
A price sheet for any additional features, i.e. laser tag, birthday party packages, happy hour specials
Remember this is all about your competition --- not you!!!!