1. Tablet

2. 18.7 million adults now own a tablet in the UK
36%
…That’s 36% of people aged 15+
Source: GB TGI Clickstream 2014 Q3

3. What do people use their tablets for?
News is a regular activity for almost half of tablet owners
Source: YouGov November 2013: 884 tablet owners online 18+

4. Tablet ownership increases news consumption
Two out of five 18-24s spend more time reading news
Source: YouGov November 2013: 884 tablet owners online 18+

5. Who reads newsbrands on tablets?
People who access and read their newsbrand titles on tablets - reach across age groups
22.6%
20.8%
16.7%
16.5%
8.9%
15-24
25-34
35-44
45-54
55-64
65+
Source: IPA TouchPoints 5

6. Who reads newsbrands on tablets?
Similar number of male and female readers
48%
52%
Source: IPA TouchPoints 5

7. Who reads newsbrands on tablets?
Heavily weighted to more upmarket owners
Source: IPA TouchPoints 5

8. Tablet readership -weekdays
Monday- Friday
Source: IPA TouchPoints 5

9. Tablet readership pattern during the weekend
Most of the readership takes place BEFORE shopping
88% of shopping is done
65% of TV viewing remains
Source: IPA TouchPoints 5

10. Tablet readers are highly engaged with newsbrands overall
People who read news on their tablet...
read a newspaper on tablet
46%
AND
read a digital newspaper
54%
read a print newspaper
65%
Tablet users who access news engage strongly with newspapers across all platforms. They are more likely than other device users to read newspapers both in print and online, as well as accessing via their tablet.
total newspaper readership
81%
Source: Reuters Institute for the Study of Journalism 2014