1. beekeeper
Fia Consulting
Alex
Nicholas
Rodrigo
Vanessa

2. Agenda Executive Summary Key Issues Recommendation Alternatives
Implementation
Financial aspects
Conclusion

3. Let’s BEE Bigger Executive Summary Enterprise Start up on May 2018
Beekeeper starts in 2012
Start up on May 2018
Enterprise
$$$$$$$$
Let’s BEE Bigger

4. Key Issues Losing Agility ‘White Collar’ Competition Business
Business with different segments drives the company a to high delivery time
‘White Collar’ Competition Business
Compete with Yammer & Workplace
People Management
Engineering Team X Sales Team, Cross Cultural Discussions

5. Company Values
Brave
Simple
Open
Proactive
Best in each other

6. Future prosperous way to growth the beehive
Driven the growth on the 3 verticals where we can deliver excellence
NICHE STRATEGY
Hospitality
Manufacturing (aviation)
Airports

7. Our current strong points
Focus on our differential
Our values
Technology
Partners
Agility
Scale
Investors
Strong customers references
Heathrow, Marriot
Right and compliant technology
GDPR ready
Secure and enterprise
Merge strategy with Red e App
Manufacturing (aviation)

8. Why it is your best option?

9. How it will happen on the ground
Win – Win Strategy – Strong Negotiation
Show Red e App the size of the prize for both sides
Execute the agreement in Jan, 2019
Merging
Asia Office Sales
South America Office Sales
Africa Office Sales
Sales Expansion

10. How it will happen on the ground
Refine and Improve a common architecture for BeeKeeper
Taylor and connect the specialized towers of our apps
Building blocks and agile strategy
Information technology
New Global Structure Proposal
USA as Head Quarter of Industry
Switzerland as Head Quarter of Hospitality and Airports
Implementation of a CSC in Switzerland
People Management

11. Timeframes & Budget

12. Risks Merging Refused by Red e App Growth Below Expected
Probability: Medium
Impact: Medium
Mitigation: Strong Negotiation Desk
Counter Measure: Focus on Sales Expansion Plan
Growth Below Expected
Probability: Low
Impact: High
Counter Measure: Consider to Sell the company to a bigger player

13. We need to invest $65 Mio in the next five years in S&M and Technology22 17 13 8 5

14. To achieve a bold revenue increase
125
100 75 50 20 11
Assumption*

15. To achieve a bold revenue increase
11 X
125
100 75 50 20 11

16. To achieve a bold revenue increase
11 X
125
100 75 50
64% weight 20 11

17. And delivering a solid EBITDA after initial years of losses

18. And delivering a solid EBITDA after initial years of losses
Margin: 44%

19. Funding all that by new rounds of capital with seed investors or private equity funds
+10
+12

20. The scenario without Red e App is also very positive

21. Reaching a strong financial position in 2023
Huge Topline Growth – 11X
Positive EBITDA: $55 Mio
Solid Cash Position: $20 Mio funding

22. Conclusion 11X Bigger Structure the People Management
Merge with Red & App
Focus on Hospitality, Airports & Manufacturing
Structure the People Management
2023