1. MY JOURNEY Of CROWDFUNDING to Build a tool to Crowdfund BETTER

2. The Numbers 2.3% Backer Rate Average pledge: $75 Perks: 9 Levels
IG: 80%, KS: 56% KS IG
Others
Most popular pledge: $25
Up to 65% Spend on Collection
Average campaign: IG: $3700,  KS : $5000
Perks: 9 Levels
Pre-launch 3 to 9 months, full time job
Successful ones: 30% of the funding from friends and family, within few days
Average duration: IG:47, KS: days

3. Should/Could/How do I?..... Better Strategy through
Lessons learned from others

4. THE PRE LAUNCH NOT THE CAMPAIGN … Lesson 1
10, 9, 8, 7 , 6.. and “Zero”..
THE PRE LAUNCH

5. LESSON 2 Tribe Crowd Funding Crowd Tribe Strategy
Connect Emotionally  Engage repeatedly
→ Invest emotionally (Soft Invest)
→ Hard $ Invest

6. Crowd Vs Tribe A Tribe is built on:
Transparency,
Integrity
Credibility,
Common Interests/Shared Goals
Founder Vs Funder
Engagement- Creative  Process.
Continuous Feedback- Action
Emotional Connection
Tribe stays with you during pre campaign, during the campaign and post campaign.
Tribe is built from backers, influencers and their social network
Online tools available

7. Building A Tribe
Find Crowd
Story & The Telling
Get Involved
Involve

8. Finding My Tribe InCrowd Vs OutCrowd aka Backers Vs Influencers
Alumni Associations
Company Events
Non Profits
Networking Associations (GPSEG, PSL….)
CrowdFunders (Kickstarter, Indiegogo, GoFundMe… Crowdcube, Fundable, and Seedrs )  
Crowd Funding consultants
Change.org
Flattr.com
LinkedIn Groups (CrowdFunding, CrowdSourcing). Connect
Entrepreneurs. Schools (Temple, Drexel) fs
Crowdfunding Bloggers/Media
Other NCFRA (other crowdfunding association)

9. The Story Once upon a time..
the story- 3 Cs.  
Connect  Emotionally
Convince  Right brain
Compel  Action
Theme “Helping to build a tribe by fostering Trust, empathy and emotional  connection, loyalty through Integrity, transparency and collaboration resulting in emotional and financial investment”
The Telling Channels, Would you share it? Why, How, What, Why of Quality SM Sharing

10. Failure is an option
My Tribe will carry me even if my campaign is a failure
It is a learning process.
It is hard work, but fun

11. Funding Is Fun and Humane again
Human 2 Human
Relationship
Trust
Word of mouth
Integrity
Credibility
Friends and Family

12. Contact
Gigi J Kizhakkechethipuzha gigijk

13. Resources Success Criteria Stats: http://goo.gl/QqUxTI
Effective SocialSharing:
Prelaunch: Thunderclap, Pitchfuse,Prefundia, Linkedin Groups
Blog:
CrowdCrux.com,
Simple trick to find bloggers:
PR: CrowdfundingPr.com
Campaign Calculator :