1. Every Opportunity is a Golden Opportunity
Kathy Schultz Senior Marketing Consultant, UW Health
Trey Schwab
Outreach Specialist, UW OTD
Jaime Myers, RN, MSN, CCTC
Senior Transplant Coordinator, UW Health Transplant

2. Start the “Ripple Effect” with the Online Tool Kit

3. Using These Tools: Examples
Why reinvent the wheel?
Electronic/ campaign
Dilly for a dot idea
Local DMV recognition
Rose dedication event
Orange you proud to be a donor day
Should you skip “the booth”?

4. Start the “Ripple Effect” with the Online Tool Kit

5. You and Your Hospital PR/Marketing Team
Invite them in, share a story, provide education
Media guide and media talking points
Where to learn more
The “pretty stuff” (logos, artwork…)
“I just used the online toolkit to grab a donor dot logo! Handy!” Lisa Malek- PR Specialist, St. Vincent GB

6. Start the “Ripple Effect” with the Online Tool Kit

7. Elevate Your Work and Promote Donation the Easy Way
Print our materials (Dottie, YIW, DLA)
Use our sample stories, recipient/donor stories, or write yours
Social media, your website
Order merchandise
Donate Life materials

8. Start the “Ripple Effect” with the Online Tool Kit

9. Win a HRSA Gold Medal
Hospitals can now win a HRSA Medal of Honor for their work to promote organ, tissue, and eye donation
Gold, silver, bronze.
Trey to enter next year

10. UW Team Transplant Forward for Life
Forward Focus Collaborative
April 26, 2013
Jaime Myers, RN, MSN, CCTC

11. Problem
Limited means to communicate to patients and donors about how they could assist with the promotion of organ donation.
Transplant staff had limited materials and information on where to point patients who did inquire.
OPO Staff attended class on units on Monday. Did not get to everyone. Txp staff often just gave OPO phone #.

12. Goals Increase in state registry volumes.
Increase number of volunteers throughout the UW Organ and Tissue Donation service area.
Increase in volume of thank you’s sent to donor families and donor hospitals.
Increase number of donors.

13. Aim Statement
To develop a formal program to heighten patient and family awareness of the need for organ donation and to better engage patients in donation awareness activities to increase organ donation.

14. Plan Solicit patient feedback Identify existing measures Develop plan
Develop materials
Identify and implement process for material distribution

15. Target Population
1000+ waitlist candidates
5600+ transplant recipients
2900+ live donors
Family members of all groups
More than 10,000 people we can target to help with our mission!

16. Do: Material Development
UW marketing staff member developed material packet based upon patient and staff input
Identified pins for distribution

17. Materials

18. Do: Distribution of Materials
Program discussions and staff orientation on how and when to distribute materials
One year anniversary visit with one year pin
Additional clinic visits
Hospital discharge
Waitlist candidates and family members

19. Study January – March 2013 Approximately 275 folders distributed
19 patients have joined the UW OTD volunteer program
Thank you card volume

20. Study: Donor Registry Volume

21. Study – In Process Continued monitoring of goal metrics
Patient feedback – support group
Survey patients and staff regarding materials

22. Additional Successes
Shared materials with national Donate Life America program
Materials also being used in the VA transplant program