1. Persuasive Techniques
Ways to get people to think like you do!

2. Emotional Appeal
When writers appeal to emotions such as fear, anger, sadness, etc. to sway readers.

3. Rhetorical Question
When writers ask a question to which there is no particular answer to; the writer means the answer to be obvious.

4. Repetition
When writers repeat a word, phrase or sentence to emphasize their point.

5. Analogy
When a writer uses figures of speech or comparisons such as similes and metaphors to prove their point.

6. Hyperbole
When a writer overstates or exaggerates a point for a certain effect. For example, your mom says, “I have told you a million times to not do that!”

7. Testimonial
When a writer uses words of an expert or a famous person.

8. Bandwagon
When a writer lets readers know that everyone else is doing it to sway them.

9. Transfer
When a writer uses names or pictures of famous people but not direct quotes.

10. Name Calling
When a writer gives the bad aspects of a competitors product or idea.

11. Plain Folk
When writers use actors as “average” people in order to hint that these people are like your friends and family so the product or idea must be good.

12. Card Stacking
When a writer gives the facts for one side only.