1. Mark McMullen SVP – Membership & Fraternal Mission November 2018
General Session Membership Growth & Membership Experience Weekend Meeting Overview
Mark McMullen
SVP – Membership & Fraternal Mission
November 2018

2. Weekend Agenda General Session Presentations Membership Experience
Town Hall Q&A
overview of new Branding Campaign
How to Conduct a Successful State Convention Panel Discussion
Workshop Lineup – Ideas Forum:
Conducting effective Church Drives
Recruiting Young Adults and Hispanics
Working with your Pastor
Online Membership – Best Practices
Faith In Action
Legal/Safe Environment Update
Ceremonials & Training

3. Membership Update Performance through 10/31/18 (% change vs. YAGO)
Intake
U.S.: %
Canada: %
Order: %
Net
U.S.: %
Canada: %
Order: %
Net/Net
U.S.: /-40.9%
Canada: +170/+15.5%
Order: /-15.5%
Division 1 YTD performance is strong! 8 on p.1 of Daily COH Report!

4. New Fraternal Mission Organizational Structure

5. Why the Reorg?
To better align department personnel to address the dual objectives of
promoting membership growth
creating a more engaging overall
member experience and drive retention

6. New Organizational Structure
Old 2 group structure
Membership Group and Program Group
New Structure
Membership Growth Team
Membership Experience Team

7. The Membership Growth Team
John Grogan – Sr. Director of Marketing and Membership
Oversees all Membership Growth Team members and Online Membership
Matt St. John – new Director of U.S. Membership Growth
Oversees all U.S. Regional Growth/Training Directors and the College Team
Bob Ennis – Director of Canadian Membership Growth
Oversees all Canadian Membership Training Consultants

8. The Membership Growth Team
Luis Guevara – Strategic Director of North American Ethnic/Hispanic Membership Growth – Strategic Focus
Oversees all Hispanic and Mexican Regional Growth Directors and Training Coordinators
Jose Jimenez – VP North American Ethnic/Hispanic Membership Growth – Field Focus

9. The New Membership Experience Team
Damien O’Connor – new Sr. Director of Membership Experience and Formation
Oversees Membership Experience and Engagement and and CIS Team members
Tom Perretta – new Director of Membership Experience and Engagement
Kyle Montgomery – new Director of Formation Strategy

10. The New Membership Experience Team
Scott Read – Sr. Director of Programs and Brand Management
Oversees all Program Managers
Faith
Family
Life
Community
Oversees all Program Call Center Team Members

11. 10 Key Areas of Focus for Success

12. 10 Key Areas of Focus for Success
Focus on Councils not recruiting and maximize Recruitment of Young Adults and Hispanics
Form Young Adult and Hispanic/Ethnic recruiting teams in your jurisdictions. Rely on them to provide input for strategies to effectively appeal to Young Adults and Hispanic/Ethnic prospects.
Also, make it a priority to appoint a Hispanic Membership Growth Director/Team that can work throughout your jurisdiction to conduct training, lead Hispanic/Ethnic NCD efforts, etc.

13. 10 Key Areas of Focus for Success
Focus on Councils not recruiting and maximize Recruitment of Young Adults and Hispanics
More councils achieving Star Council
Our Star Council #s decreased last year. I ask each of you to make it a priority to maximize the # of Star Councils and achieve your COH Star Council goal.
Lean on your General Agents and Field Agents to help you achieve this goal!

14. 10 Key Areas of Focus for Success
Focus on Councils not recruiting and maximize Recruitment of Young Adults and Hispanics
More councils achieving Star Council
Communication - keep at high level with DDs and Councils
schedule monthly calls with State Officers and DDs
share best practices/address issues
attend your DD District Meetings
keeping communication at a high level is key!
Keeping communication high at all levels is a key to success. I ask that each of you make a commitment to the following:
Schedule monthly State Officer and DD calls to discuss progress and identify/discuss issues
Have one of your State Officer team members attend as many DD regional meetings as possible

15. 10 Key Areas of Focus for Success
Commit to training. Identify specific training needs and a Training Director
Identify a jurisdiction Training Director and conduct needed training in recruitment and retention.

16. 10 Key Areas of Focus for Success
Commit to training. Identify specific training needs and a Training Director
Promote Supreme Webinars
Direct correlation between jurisdictions that attend Webinars and those that do well in recruitment/retention

17. 10 Key Areas of Focus for Success
Commit to training. Identify specific training needs and a Training Director
Promote Supreme Webinars
Direct correlation between jurisdictions that attend Webinars and those that do well in recruitment/retention
Create and enforce a Culture of Accountability at all levels - State, District, Councils

18. 10 Key Areas of Focus for Success
Commit to training. Identify specific training needs and a Training Director
Promote Supreme Webinars
Direct correlation between jurisdictions that attend Webinars and those that do well in recruitment/retention
Create and enforce a Culture of Accountability at all levels - State, District, Councils
hold DDs and GKs accountable for performance
conduct regular reviews of your Strategic Plans at all Executive Committee meetings
The biggest issue we have had that last few years has been at the DD level. Very important to hold DDs accountable to meet your expectations and to work to make sure their councils achieve their goals.

19. 10 Key Areas of Focus for Success
Promote council adoption of multiple Faith In Action programs
Not enough councils implemented our Building the Domestic Church programs. We don’t want that to happen with Faith In Action. To help ensure this, I ask that you make sure that your DDs and Council GKs understand our new program model and specifically the new programs and mandatory programs that are part of the new Faith in Action program model.

20. FAITH COMMUNITY FAMILY LIFE RSVP Into the Breach
Marian Icon Prayer Program
Building the Domestic Church Kiosk
Rosary Program
Spiritual Reflection Program New
Holy Hour New
Sacramental Gifts New
COMMUNITY
Coats for Kids
Global Wheelchair Mission
Habitat for Humanity
Disaster Preparedness
Free Throw Championship
Catholic Citizenship Essay Contest
Soccer Challenge
Helping Hands New
FAMILY
Food for Families
Family of the Month/Year
Keep Christ in Christmas
Family Fully Alive
Family Week
Consecration to the Holy Family
Family Prayer Night New
Good Friday Family Promotion (New)
LIFE
Marches for Life
Special Olympics
Ultrasound Program
Christian Refugee Relief
Silver Rose
Mass for People with Special Needs New
Pregnancy Center Support New
Novena for Life New

21. 10 Key Areas of Focus for Success
Promote council adoption of multiple Faith In Action programs
Ensure that all councils have strong relationships with pastors and leverage pastors/chaplains in recruiting efforts
We all know how important Pastors and Chaplains are to our success. I ask that you work to ensure that your GKs make it a priority to build a strong relationship with their pastors, make pastors aware of our new Faith in Action program model and to discuss how local KofC councils can help pastors accomplish the goals that they have set for their respective parishes.

22. 10 Key Areas of Focus for Success
Promote council adoption of multiple Faith In Action programs
Ensure that all councils have strong relationships with pastors and leverage pastors/chaplains in recruiting efforts
Communicate and promote incentives at all levels – State, District, Councils, Members
We have new incentives at all levels – State, District, Councils and Members - to help drive membership growth. Please make it a priority to ensure that all of your councils are aware of these incentives and that you proactively promote them.

23. 10 Key Areas of Focus for Success
Promote council adoption of multiple Faith In Action programs
Ensure that all councils have strong relationships with pastors and leverage pastors/chaplains in recruiting efforts
Communicate and promote incentives at all levels – State, District, Councils, Members
Promote online membership as the preferred, efficient path to entry

24. Thanks! For all you do – everyday – to grow the Order!
Have an enjoyable and productive weekend!