1. Beekeeper Smurfit Consulting David Madigan Monika Ghita Geoff O’Brien
Weiran He

2. How must Beekeeper succeed to grow in your chosen market?
Your challenge
How must Beekeeper succeed to grow in your chosen market?

3. Our recommendations A strategy best suited for Beekeeper to succeed
1. Focus on hospitality – specialized offering
2. Standardized GDPR-compliant solutions to all industries
3. Internal reorganization (increase efficiencies)
A strategy best suited for Beekeeper to succeed

4. Agenda Analysis Recommen-dations Implemen-tation Geoff O’Brien
Monika Ghita
Implemen-tation
David Madigan

5. Analysis Geoff O’Brien Analysis Recommendation Implementation
Monika Ghita
Implementation
David Madigan
Analysis
Geoff O’Brien

6. Global Trends Growth of non-desk workers – gig economy
Personal data regulation
Platform providers creating markets
Demand for Beekeeper solution, GDPR opportunity

7. Competitive Analysis Beekeeper strength lies in hospitality sector
Deskless Employee Specialists
Established Global B2B Providers
Hospitality
Manufacturing
Retail
Funding
Good
Medium
Bad
Beekeeper strength lies in hospitality sector

8. Beekeeper Growth Tensions
Complexity of product
Demotivated engineering workforce
Competing unclear internal goals
Beekeeper must organize in an agile manner

9. Beekeeper Financials
Must increase Beekeeper profit margin

10. recommendations Monika Ghita Analysis Recommendation Implementation
Geoff O’Brien
Recommendation
Monika Ghita
Implementation
David Madigan
recommendations
Monika Ghita

11. Become the most renowned
operational communications platform for the hospitality industry generating $26m in 2021.

12. Recommendations
Focus on hospitality industry
Provide a solution to all industries
Grow without a partner
Consistency with vision
Consistency with core capabilities
Size of opportunity
Cost of implementation
Feasibility
Good
Medium
Bad
Success in hospitality will pave the way to future growth

13. Recommendations Succeed in hospitality to grow in a chosen market
Focus on hospitality – specialized offering
Standardized GDPR-compliant solutions to all industries
Internal reorganization (increase efficiencies)
Succeed in hospitality to grow in a chosen market

14. 1) Focus on hospitality sector
Partner with IT hospitality provider (i.e. Travelport)
Create a strong base platform + Custom APIs
Customer retention programme (NPS score)
Become the market leader in the hospitality industry

15. 2) Standardized GDPR solution
Standardized based product
No custom development
Leverage GDPR compliance
Marketing communications
SEO, Online Advertising
Out of the box solution
System usage fee
Onboarding fee
Support fee
GDPR compliance will help gain customers in other industries

16. 3) Internal reorganization
Develop clear goals, objectives and KPIs
Create agile, cross-cultural teams
Foster employee engagement
Everyone should work to achieve overarching goals

17. implementation David Madigan Analysis Recommendation Implementation
Geoff O’Brien
Recommendation
Monika Ghita
Implementation
David Madigan
implementation
David Madigan

18. Partnership Discussions
Timeline 4 2
Employees 7
Funding Series B
$13m
GDPR Solution
Launch
Hospitality Solution
Partnership Discussions
Product Launch
2018
2019
2020
2021
$13m funding and 13 additional employees are required

19. Risks and Mitigants Risks Mitigants
Travelport partnership issues
Internal Cultural Resistance to Change
Funding Issues
Threat from Facebook, WhatsApp and Slack
Mitigants
Alternatives with Amadeus and Sabre to be explored as contingency
Clear communications (include all staff members at all stages).
Employee engagement workshops
Regular Employee Surveys
Clear description of growth strategy
Highlight data security solution and reputation 1 2 3 4
Key risks have been identified and contingencies have been put in place

20. Series B Funding Round Based on cost forecasts $13m funding is needed
Current Situation
Requirements
Total Series B
Total Funding to date = $14.5m Accumulated shortfall (2013 – 18) = ($9.1m) Remaining Funding = $5.4m
Typically 24 months of future costs = $24.4m
Employee growth adjustment = $6m
Cost coverage requirement = $18.3m
$13m Funding
Based on cost forecasts $13m funding is needed

21. Financial Projections & KPIs
$26m profits achieved by 2021

22. Conclusion Smurfit Consulting David Madigan Monika Ghita Geoff O’Brien
Weiran He