1. Magnolia Hospitality Group – Prophix partner story
Operating since: 1968
Head office: Columbus, Georgia
Annual revenue: Unknown
Number of employees: Unknown
G/L or ERP: Aptech Profitvue
Company website:
Company background:
The concept for Magnolia Hospitality Group, Inc. began in 1968 when our founder Dr. Alan Swindall opened his first two Holiday Inn properties in Phenix City and Opelika, Alabama. By focusing on the core principles of integrity, professionalism, quality and innovation, Magnolia Hospitality group has grown into a leader in the Hotel industry today. Our properties and leadership have been recognized by our brand partners consistently by earning service awards, renovation awards and most recently, the IHG lifetime achievement award, the Kemmie. Magnolia Hospitality group sets the standard for professional and successful management of hospitality assets.
Business problems that lead to evaluating CPM, adopting Prophix:
Aptech is a niche ERP player in the hospitality industry and has bundled and branded Prophix with their ERP product. Magnolia Hospitality Group is upgrading their ERP system and also addressing their budgeting and forecasting pain points.

2. Supporting data: Life cycle Industry (choose all that apply)
☐ New implementation YES
Implementation date: Q2 2014
☐ Preexisting customer
Original implementation date: ________________
☐ Existing customer, upgrading
Industry (choose all that apply)
☐ Agriculture, forestry, and fishing
☐ Professional services
☐ Financial services
☐ Retail YES (hospitality)
☐ Wholesale and distribution
☐ Telecommunications
☐ Healthcare
☐ Utilities
☐ Education
☐ Architecture, engineering, and construction
☐ Life science
☐ Transportation and logistics
☐ Manufacturing
☐ High tech
☐ Media and entertainment
☐ Government
☐ Non-profit

3. Supporting data: Solutions Capabilities ☐ Budgeting YES
☐ Automation YES
☐ Forecasting YES
☐ Prophix Mobile YES
☐ Reporting
☐ Data integration YES
☐ Strategic planning
☐ Business modeling YES
☐ Financial consolidation
☐ Microsoft platform integration
☐ Analysis YES
☐ Role-based security YES
☐ Profitability analysis
☐ Collaboration YES
☐ Personnel planning Planned
☐ Flexible deployment
☐ Project planning
☐ Ad hoc reporting and visualization
☐ Revenue planning YES
☐ Capital expenditures planning YES
☐ Reporting and analytics
(dashboards and scorecards)