1. National Motor Museum, Beaulieu
Annual General Meeting
Wednesday 28th March 2018
National Motor Museum, Beaulieu
Go New Forest AGM 28/03/18

2. Agenda 13.30 Welcome – Steve Lorton (Chairman)
Shifting our Culture – Anthony Climpson (CEO)
14.30 Break for Refreshments
15.00 British Guild of Travel Writers Our future partnership – Alastair McKenzie (Chairman BGTW)
15.30 Question & Answer Session – Steve Lorton (Chairman)
Anthony Climpson (CEO)
Alastair McKenzie (Chairman BGTW)
16.00 Close
Go New Forest AGM 28/03/18

3. Steve Lorton (Chairman GNF)
Welcome
Steve Lorton (Chairman GNF)
NFTA Finalisation
NFTA 2017 Accounts – Final
Process for Control of Residual Funds
GNF Structure going forward
Role and Structure of the Advisory Group
Go New Forest AGM 28/03/18

4. Transfer of NFTA Funds to GNF:
As per Clause 12 the NFTA Governing Principles:
“…..after satisfaction of any proper debt and liabilities, {the Steering Group} shall dispose of any assets held by NFTA. Such assets shall be applied for the benefit of tourism within the New Forest”:
Go New Forest AGM 28/03/18

5. Go New Forest AGM 28/03/18

6. Therefore the following Funds (£) have been transferred to GNF:
The GNF Advisory Group to manage the residual NFTA the funds with total transparency via a separate GNF Bank group Account.
The Advisory Group will allocate funds via bids from the Little Acorns Marketing Group to improve and supplement the existing destination Marketing Plan.
The bids will be for specific “identifiable” projects and expenditure (£) will require the approval of the GNF Board once agreed via the Advisory Group.
Go New Forest AGM 28/03/18

7. Go New Forest Structure
Board
“Little Acorns”
Marketing Group
“Advisory”
Group
Go New Forest CIC
Go New Forest AGM 28/03/18

8. Go New Forest Board Key Responsibilities:
Steve Lorton
Chair
Anthony Climpson
CEO
Stephen Munn
Board Member
Alison Wilson
Barry Rickman
Non Executive
Paul Sherry
Bobbie Lawrence
Key Responsibilities:
Responsible for the governance and staffing of the CIC.
Manage strategic development, finances and cash flow of the CIC.
Go New Forest AGM 28/03/18

9. Go New Forest - Advisory Group
Key Responsibilities:
Advise the GNF Board on matters that either will be of interest or concern for the Destination.
Allocate the residual NFTA “funds” to benefit the marketing of the destination.
Act as a forum for cross sector group cooperation and activities.
Act as a conduit between GNF Board and Sector Groups.
Consists of:
Steve Lorton (Chair)
James Hilary-Jones (Hotel Group)
Rob Griffiths (Attractions)
Elizabeth Deadman (B&B)
Nina Toyne (Self Catering)
Bobbie Lawrence
(Holiday Parks & Campsites)
Vacant (Food & Drink)
Anthony Climpson (CEO)
Carol Seymour (Business Manager)
Christine Ames (Consultant)
Go New Forest AGM 28/03/18

10. National Motor Museum, Beaulieu
Annual General Meeting
Wednesday 28th March 2018
National Motor Museum, Beaulieu
Go New Forest AGM 28/03/18

11. Shifting our Culture Anthony Climpson (CEO)
2 different but related audiences
Residents & Businesses
Tourists & Day Visitors
New dedicated full time team
Membership support
Website, Digital & Social Media
Marketing, Advertising & Sponsorship
Go New Forest AGM 28/03/18

12. Little Acorns Marketing Group
Members
Bobbie Lawrence (Holiday Parks) George Devonshire (Hotels) Chris Archdeacon (B&Bs) Nina Toyne (Self Catering)
Spencer Pettit (Camping)
Carol Seymour (GNF)
Rachael Rogers (GNF)
Anthony Climpson (GNF) Chair
Key Responsibilities
Create, coordinate & deliver Destination Marketing Plan
Connect Sector Groups to all destination marketing
Go New Forest AGM 28/03/18

13. Destination Marketing KPIs
METRIC
Current
Target 31 Dec
As at 15 Mar
Membership - Increase 25%
220
227
22%
Non-Membership Income - Increase £15K
Digital Advertising
£6,025
£7,500
81%
Go New Forest Cards
£6,495
87%
Unique User Visits - Increase 10%
114564
103374
10%
Subscribers- Increase 20%
27223
31800
Facebook - Increase 20%
10128
11884 6%
Twitter - Increase 20%
8341
9812 5%
Instagram - Increase 20%
1155
1015
27%
Membership Income - Increase 5%
£92,940
£84,500 9%
Discover Guide - Increase profit 10%
17550
23750
down 26%
Visitor Info Panel Income - Increase 10%
20000
Official Map Income - Increase 10%
7500
Go New Forest AGM 28/03/18

14. Key Campaigns for 2018 Social Media (currently testing with Premiums)
BGTW & Invitations to return/review
Search Engine Optimisation
Improve & increase text in page content
Book Direct (GNF Card & Incentives)
Widgety (Events + Food & Drink)
Go New Forest AGM 28/03/18

15. Telling the New Forest Story
Images & Video
Generic destination copy
Sharing destination & business content
Individual business stories & Unique Selling Propositions
Go New Forest AGM 28/03/18

16. Press & PR Highlights to date
84 BGTW Members visit 28 Jan – 2 Feb
…. apart from that:
5 national press trips already completed
3 further national press trips booked with members
3 highly influenced social media bloggers booked to travel
14 further press trips confirmed
Go New Forest AGM 28/03/18

17. New for 2018 Forest Finder Go New Forest Card
Workshops – GDPR, Social Media etc
Corporate Members Day
Members’ Intranet
Food & Drink Sector Group
Go New Forest AGM 28/03/18