1. A Glance At BBO Homes

2. BBO HH Penetration In NPM Sample
Broadband Only Penetration Is On A Steady Incline
BBO HH Penetration In NPM Sample
Source: Npower, based on avg installed households

3. (% Distribution of NPM Homes)
BBO Homes Tend To Be Younger Than Traditional TV Homes
HH Size
(% Distribution of NPM Homes)
Source: Npower, based on avg installed households, May 2015

4. (% Distribution of NPM Homes)
…and They Tend To Be Lower Income Homes
Income
(% Distribution of NPM Homes)
Source: Npower, based on avg installed households, May 2015

5. (% Distribution of NPM Homes)
BBO Homes Are More Likely to Have Children Than Traditional TV Households
Presence of Children
(% Distribution of NPM Homes)
Source: Npower, based on avg installed households, May 2015

6. (% Distribution of NPM Homes)
Household Size Is In Line With Traditional TV Homes
HH Size
(% Distribution of NPM Homes)
Source: Npower, based on avg installed households, May 2015