1. TRAVEL HABITS, MOTIVATIONS AND DREAMS FOR TAIWANESE COLLEGE STUDENTS
Supervisor
Prof. Charles V. Trappey
Students:
Ewa Burdalska
Oksana Bilozerova
Damian Huba
National Chiao Tung University Faculty of Business Management

3. Contents Research process Project objectives & research questions1
Project objectives & research questions 2
Field observation & expectations 3 4
Hypothesis
Project objectives will include target group and field observation
Hypothesis – what we suppose to reach by this project (we have to mention here abound appendix that Ewa is doing)
Target group & data collection 5 6
Results of survey 7
Conclusion

4. Questionnaire results and analysis Objectives – broad based inquiry
Research process
Research question
Questionnaire results and analysis
Objectives – broad based inquiry
Hypothesis
Hypothesis
Hypothesis
Figure 1.1 (Self development, Research process, 2008)

5. Project objectives Research for potential European travel company
Explore potential of Taiwanese market with focus on college students
Define habits, needs, objectives, motivations of college students while travelling
Discover travel dreams

6. Research questions Which factors convince students to go abroad?
What are the barriers of travelling?
What are the most popular ways of travelling?
What are expectations of going abroad?
What are Taiwanese interested while visiting different countires?
What are favourite and desired travel destinations?

7. Field of observation
Hard working people, for who carrier, professional development and financial security are priorities
Young people are getting independent late, influenced strongly by their parents
Lack of tendency to take risk
Eating is important part of culture
“Due to the limitation in language and less international traveling experience, many travelers from Asian countries prefer to travel in the group package tour (GPT) mode”
(March, 2000; Nozawa, 1992; Taiwan Tourism Bureau, 2004; Wang, Hsieh, & Huan, 2000; Wang, Hsieh, Yeh, & Tsai, 2004)

8. Taiwenses college students
Expectations
Taiwenses college students
Like the organized way of travelling
Are curious about the world and want to travel
Choose studies as important reason for going abroad
Are mostly interested in new cultures and their cusine
Find travel expenses and time limit the main obstacle for travelling
Wish to visit Europe and US at the first place

9. Taiwanese college students prefer the organized type of traveling.
Hypothesis 1
Taiwanese college students like to travel and are willing to spend their money and free time for this kind of activity. 2
Taiwanese college students prefer the organized type of traveling. 3
European countries are the most desirable destination for Taiwanese college students.

10. Target group
Total
Public
Private
Subtotal
National
Municipal
County & City
University &Colleges
1,259,490
382,011
376,118
5,893
877,479
Table 1 (Ministry of Education, Number of students at Each Level, 2006)
The objective can be redefined for the two target groups: Taiwanese college students as the current and potential travelers
The target group includes both, the male and female representatives, graduates and undergraduates.

11. Data collection 5 test questionnaires Collected 15-25 May
Male
Female
25 quest. (25%)
Undergraduate
Graduate
Table 2 (Self development, Sample design, 2008)
5 test questionnaires
Collected May
Different locations (NCTU, NTHU)

12. Results: Hypothesis 1
Taiwanese college students like to travel and are willing to spend their money and free time for this kind of activity.

13. Results: Hypothesis 1 What are your priorities in spending money?
Taiwanese college students like to travel and are willing to spend their money and free time for this kind of activity.
What are your priorities in spending money?

14. Results: Hypothesis 2 What is the way you like to travel?
Taiwanese college students prefer the organized type of traveling.
What is the way you like to travel?

15. Results: Hypothesis 2
Taiwanese college students prefer the organized type of traveling.
What do you prefer to have while planning your travel?

16. Results: Hypothesis 3
European countries are the most desirable destination for Taiwanese college students.
What is the most visited, favorite and dream destination?

17. Interesting observations
Travelling for shopping
Male (22.9%) = Female (22.9%)
BUT Undergraduate(11.5%) vs. Graduate (34.5%)
Visiting international festivals or concerts
Undergraduate(19.5%) vs. Graduate (3.4%)
Travelling with friend vs. parents
Wchodzi jako slajd 17- po result hypothesis 3
Friends
24 %
Friends
14 %
Parents
27 %
Parents
15 %

18. Travelling dreams
Just watch how our inteviews went….

20. Conclusion OPPORTUNITY
Like to travel in organized way, with agency
Want to travel around to different European countires
Prefer to
spend money on self developement
Taiwanese like to travel
Text1
OPPORTUNITY
Po filmie o marzeniach – slajd 20
Summer school in Europe combined with travelling 2 weeks study 2 weeks travel

21. Thank You !