1. Strategic Marketing Plan 2010-2017
Roadmap
June 2010

2. What’s a Strategic Marketing Plan?
Big picture goals
Link between the 3 museums – coherent
Making connections
Marketing Goals in line.
Longer timeline
Link internally- revenue
Changing face of museums – commercial aspects –
Marketing internally
Lien avec evenements
Synergies with other museums sharing
Become more political – value of culture
PA role communications, etc.
Branding – guidelines

3. Why Do We Need One? AG Everyone on the same page
Productivity – better defined working approach
Consistency
Priorities more clearly defined (making choices) not everything to all people
Pas la dernière minute
Fierté du travail
Pas de dédoublement
From local to national – shifting our image.
Saving money – well executed – productivity
How to use the corporate services – image
Telling a story – encourage people – exciting
Shift in time ie ATMs what will the future be like (imagining), social media
Strong plan – Canadians will want us to succeed.

4. Vision & Expectations? Of Canadians? Of the Minister? Of the Board?
Pas des dinosaurs – showing the future no fear of controversy
Feeling of pride 150th
Media is changing – newspapers
Short attention span – modify our museum experiences
Reading the environment
Existing perceptions
Opening imagination – being creative
Connecting to people’s personal connection
Of the Minister?
Of the Board?
Of the President/CEO
Of the VP?
Of the PA Management Team?
Of our Client Museums?
Of our Partners?
Of our Communities?
Of our Customers?

5. What are our Key Challenges?

6. Who are our Key Audiences?

7. What are our Best Opportunities?

8. Products Part 1

9. Products Part 2

10. Are there Waves we can Surf?

11. How Will This Link With What We Do?

12. If Only…

13. Next Steps